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How Content Models Bring Value To Customer Engagement

Posted on by PCAS

Precision Content recently sponsored a webinar featuring Michael Andrews, content strategy evangelist at Kentico, makers of the omnichannel content management system Kontent. If you were unable to attend the live event, this article summarizes what you missed. Use this link to watch a recording of the presentation when it fits your schedule. What is the […]

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How People Read Online: Lessons Learned From Eye-Tracking and Usability Testing

Posted on by PCAS

We sponsored an internet talk show featuring Kate Moran, senior UX specialist at Nielsen Norman Group (NNG), a world-renowned UX research focused consultancy. During the 45-minute interview with Scott Abel, The Content Wrangler, Moran helped the audience of over 500 information developers and technical communication professionals understand what usability researchers have learned over the years […]

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How to Create a Voice and Tone Strategy That Wins with Customers

Posted on by PCAS

Precision Content recently sponsored a webinar featuring John Caldwell, a well-known brand voice strategy evangelist and the author of “Voice and Tone Strategy: Connecting with People Through Content” (2020 XML Press). During the 60-minute presentation, Caldwell explores the importance of developing a voice and tone strategy, lays out a set of basic building blocks we can use to […]

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Waterfall doesn’t work. Scrum makes execs uneasy. Don’t despair! We have a better alternative.

Posted on by PCAS

By Vivian Aschwanden, Director of Program Management at Precision Content We’ve all faced this dilemma at some point on our development projects: The management team for your project wants to see pre-determined schedules, hard deadlines, and guaranteed deliveries. But then they also want you to quickly pivot on mid-stream requirements changes, without changing planned commitments. […]

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Is Precision Content a tool?

Posted on by PCAS

By Jacquie Samuels, Sr. Content Specialist at Precision Content We’re getting ready to attend STC Rochester Spectrum 2019, the best little conference ever, and it got me thinking about last year’s conference and the types of conversations I’d had with folks. STC Rochester Spectrum 2018 was full of great speakers and even greater guests. Precision Content was […]

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Tool talk: Reviewing easyDITA version 18

Posted on by PCAS

By Jacquie Samuels, Sr. Content Specialist at Precision Content As part of my work for Precision Content Authoring Solutions, I’ve been working with easyDITA by Jorsek almost exclusively for the last few years as it’s the component content management systems (CCMS) used by several of our clients. Admittedly on the authoring side, it hasn’t always […]

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Sentence-Case Versus Title-Case for Topic-Based Authoring

Posted on by PCAS

By Rob Hanna. The issue of whether to use sentence-case or title-case for topic and section titles can be nearly as controversial and personal for us as the Oxford comma. Most of the commercially-available style-guides are split on the issue as to when to use title-case and even how to use title-case. The APA style-guide […]

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What We Have Here Is A Failure To Communicate

Posted on by PCAS

By: Jim Purdy (Retired author, trainer, colleague, mentor, and friend.)   Since my father died two years ago, my 81-year-old mother has received correspondence from the Department of Veterans Affairs. Every time she gets a letter from the DVA, I get an anxious phone call. She can’t make head nor tails of what the letter […]

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Top motivators for successfully upgrading your output

Posted on by PCAS

By Jacquie Samuels There comes a point in your technical communication career when you look at the content you’re delivering to your end users and you realize the unfortunate reality: what you deliver to your end users is just not good enough anymore. Change isn’t a big red button However, when people come to us […]

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The Rise of Microcontent

Posted on by PCAS

Microcontent: Another term enters the lexicon of content professionals–Fantastic! Add that to the lengthy list of new terms and ideas that will shape the way we think about information and how we create it. I think there would be a lot more excitement if there wasn’t an underlying sense of foreboding about it all. Artificial intelligence, Internet of […]

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