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Sentence-Case Versus Title-Case for Topic-Based Authoring

Posted on by PCAS

By Rob Hanna. The issue of whether to use sentence-case or title-case for topic and section titles can be nearly as controversial and personal for us as the Oxford comma. Most of the commercially-available style-guides are split on the issue as to when to use title-case and even how to use title-case. The APA style-guide […]

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Young Boy Nerd Yells Through Megaphone

What We Have Here Is A Failure To Communicate

Posted on by PCAS

By: Jim Purdy (Retired author, trainer, colleague, mentor, and friend.)   Since my father died two years ago, my 81-year-old mother has received correspondence from the Department of Veterans Affairs. Every time she gets a letter from the DVA, I get an anxious phone call. She can’t make head nor tails of what the letter […]

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Convergence-come together

The convergence of communications: Marcomm + Techcomm

Posted on by PCAS

Every company strives to communicate effectively with their customers and prospects. The two main producers of contact within most enterprises are the Marketing Department and the Technical Communications Department.  Yet, so often these silos are more divided than the Red Sea. Can, and should they converge? Convergence means: “The process of coming together or the […]

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Tafel Glhlampe Strichmnnchen

Tips for Subject Matter Experts – Providing Effective Feedback

Posted on by PCAS

As a content services company, we help companies transform their content. This involves working with subject matter experts (SME) to rewrite and restructure legacy content. We have noticed, that although authorities in their role, SMEs often require guidance on how to provide effective feedback and comments when reviewing draft content.  We provide short training sessions before any […]

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apples-and-oranges

What does high-value content look like?

Posted on by PCAS

Not all information is alike. How do we measure the value of information? Should all information be given the same value? Should some information be given special treatment? How do we decide which information is important, or high-value? At Precision Content we think about this stuff — infonomics — a lot; probably too much. To help […]

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drwho31000x700px

A DITA project gone wrong: How to fight the Daleks

Posted on by PCAS

Don’t let the Daleks EX-TERMIN-ATE your documentation plans. Get back on track with Precision Content. The Whoniverse DITA is a wonderful documentation standard that takes technical documentation into a new world of possibilities. From re-use to multi-channel publishing, there’s no doubt that DITA is a massive step forward from unstructured content. However, that massive step […]

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horse

On Rocket Ships and Horses’ Asses: Where Did Your Content Standards Come From?

Posted on by PCAS

If the internet is good for anything, it’s at least good for continuing the age-old tradition of moralistic fables; stories that may or may not be true but which, at their core, contain some granular principle we can use as a teachable moment. One of these fables (or “memes” as the cool kids call them, […]

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reid 1

Your customers are profiling your content. What does your writing say about you?

Posted on by PCAS

In the CBS crime drama “Criminal Minds,” FBI profiler and resident genius Spencer Reid frequently analyzes written material such as ransom notes or blogs as he looks for insights into the minds of both victims and perpetrators by analyzing the way their writing lays bare their intentions without their knowledge. While his fellow agents engage […]

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