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What is a Unified Content Strategy?

Posted on by PCAS

By Rob Hanna, President – Precision Content Recently, a techcom student posted a question on Reddit’s Technical Writing forum asking, “what is a unified content strategy?” The term Unified Content Strategy was first coined by Ann Rockley in her 2003 book, Managing Enterprise Content: A Unified Content Strategy. This book has shaped and informed the […]

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Case Study: The Role of Information Architecture in Adaptive Content Strategy

Case Study: The Role of Information Architecture in Adaptive Content Strategy

Posted on by PCAS

In this recording, hear from Eli Lilly and Company‘s Content Strategy Advisor, Cecil Lee, and our partner, Noz Urbina, Sr. Content Strategist on how Lilly’s Global Medical Information authoring team transformed from traditional authoring to component authoring using the Precision Content® writing method. Learn about how the team’s CORE or create once and reuse everywhere strategy is helping them […]

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How Content Models Bring Value To Customer Engagement

Posted on by PCAS

Precision Content recently sponsored a webinar featuring Michael Andrews, content strategy evangelist at Kentico, makers of the omnichannel content management system Kontent. If you were unable to attend the live event, this article summarizes what you missed. Use this link to watch a recording of the presentation when it fits your schedule. What is the […]

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How to Create a Voice and Tone Strategy That Wins with Customers

Posted on by PCAS

Precision Content recently sponsored a webinar featuring John Caldwell, a well-known brand voice strategy evangelist and the author of “Voice and Tone Strategy: Connecting with People Through Content” (2020 XML Press). During the 60-minute presentation, Caldwell explores the importance of developing a voice and tone strategy, lays out a set of basic building blocks we can use to […]

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Top motivators for successfully upgrading your output

Posted on by PCAS

By Jacquie Samuels There comes a point in your technical communication career when you look at the content you’re delivering to your end users and you realize the unfortunate reality: what you deliver to your end users is just not good enough anymore. Change isn’t a big red button However, when people come to us […]

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The convergence of communications: Marcomm + Techcomm

Posted on by PCAS

Every company strives to communicate effectively with their customers and prospects. The two main producers of contact within most enterprises are the Marketing Department and the Technical Communications Department.  Yet, so often these silos are more divided than the Red Sea. Can, and should they converge? Convergence means: “The process of coming together or the […]

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Tips for Subject Matter Experts – Providing Effective Feedback

Posted on by PCAS

As a content services company, we help companies transform their content. This involves working with subject matter experts (SME) to rewrite and restructure legacy content. We have noticed, that although authorities in their role, SMEs often require guidance on how to provide effective feedback and comments when reviewing draft content.  We provide short training sessions before any […]

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What does high-value content look like?

Posted on by PCAS

Not all information is alike. How do we measure the value of information? Should all information be given the same value? Should some information be given special treatment? How do we decide which information is important, or high-value? At Precision Content we think about this stuff — infonomics — a lot; probably too much. To help […]

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A DITA project gone wrong: How to fight the Daleks

Posted on by PCAS

Don’t let the Daleks EX-TERMIN-ATE your documentation plans. Get back on track with Precision Content. The Whoniverse DITA is a wonderful documentation standard that takes technical documentation into a new world of possibilities. From re-use to multi-channel publishing, there’s no doubt that DITA is a massive step forward from unstructured content. However, that massive step […]

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Your customers are profiling your content. What does your writing say about you?

Posted on by PCAS

In the CBS crime drama “Criminal Minds,” FBI profiler and resident genius Spencer Reid frequently analyzes written material such as ransom notes or blogs as he looks for insights into the minds of both victims and perpetrators by analyzing the way their writing lays bare their intentions without their knowledge. While his fellow agents engage […]

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