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Hologram of a brain appearing between man's hands

Information Visualization: Does the Brain Seek and Use Written Information Differently Based on Its Visual Structure?

Posted on by PCAS

Research Due to the emergence of intelligent technology and the internet, it is more evident that humans seek and process information by primarily accessing the visual cortex of our brains first before processing the language, even when we are looking at written information. The human brain did not evolve to naturally know how to read […]

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Mobile phone scanning man's face

How People Read Online: Lessons Learned From Eye-Tracking and Usability Testing

Posted on by PCAS

We sponsored an internet talk show featuring Kate Moran, senior UX specialist at Nielsen Norman Group (NNG), a world-renowned UX research focused consultancy. During the 45-minute interview with Scott Abel, The Content Wrangler, Moran helped the audience of over 500 information developers and technical communication professionals understand what usability researchers have learned over the years […]

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