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Sentence-Case Versus Title-Case for Topic-Based Authoring

Posted on by PCAS

By Rob Hanna. The issue of whether to use sentence-case or title-case for topic and section titles can be nearly as controversial and personal for us as the Oxford comma. Most of the commercially-available style-guides are split on the issue as to when to use title-case and even how to use title-case. The APA style-guide […]

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Young Boy Nerd Yells Through Megaphone

What We Have Here Is A Failure To Communicate

Posted on by PCAS

By: Jim Purdy (Retired author, trainer, colleague, mentor, and friend.)   Since my father died two years ago, my 81-year-old mother has received correspondence from the Department of Veterans Affairs. Every time she gets a letter from the DVA, I get an anxious phone call. She can’t make head nor tails of what the letter […]

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Top motivators for successfully upgrading your output

Posted on by PCAS

By Jacquie Samuels There comes a point in your technical communication career when you look at the content you’re delivering to your end users and you realize the unfortunate reality: what you deliver to your end users is just not good enough anymore. Change isn’t a big red button However, when people come to us […]

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The Rise of Microcontent

Posted on by PCAS

Microcontent: Another term enters the lexicon of content professionals–Fantastic! Add that to the lengthy list of new terms and ideas that will shape the way we think about information and how we create it. I think there would be a lot more excitement if there wasn’t an underlying sense of foreboding about it all. Artificial intelligence, Internet of […]

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silos

Intelligent machines are on the way, but please don’t fill another content silo!

Posted on by PCAS

According to this popular statistic, by 2020, less than two years away, 50% of all searches will be voice searches and chatbots will power 85% of all customer service interactions. 85 percent!! C’mon? Having just returned from the Information Energy conference in Amsterdam, where Precision Content was a sponsor, the common opinion seemed to be that […]

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Precision in practice: Strategies for working with tables on mobile devices

Posted on by Rob Hanna

A table is an arrangement of columns and rows that organizes and positions data.  It’s a fantastic, and popular means of organizing and structuring information for optimal communication. Tables make it easy for readers to find information and shows when information is missing or ommited. Tables are great for print output. They’re compact and easy to scan. However, […]

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2018-conferences

Are you ready for content 4.0? 2018 Conference Schedule

Posted on by PCAS

To be competitive and innovate, an organization needs to think strategically about content.  Knowledge is an asset that can open markets, drive opportunities, or mitigate risk. We are entering the era of Content 4.0 and capturing knowledge using micro-content structures, will provide maximum flexibility allowing you to keep pace with popular technologies like chatbot and voice […]

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Steve-Dec12

Q&A from Webinar on Modelling Microcontent for Chatbots and AI with Steve Manning

Posted on by PCAS

On December 12, 2017, Steve Manning, VP of Consulting Services at Precision Content discussed the growing popularity in chatbot, voice-enabled interfaces, and AI and how these new technologies will change the way we approach content. Forbes reports that by 2020, half of all searches will be voice searches and chatbots will power 85% of all […]

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Convergence-come together

The convergence of communications: Marcomm + Techcomm

Posted on by PCAS

Every company strives to communicate effectively with their customers and prospects. The two main producers of contact within most enterprises are the Marketing Department and the Technical Communications Department.  Yet, so often these silos are more divided than the Red Sea. Can, and should they converge? Convergence means: “The process of coming together or the […]

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What is Lightweight DITA- Where does it fit-beautician

Your Lightweight DITA webinar questions answered by Steve Manning

Posted on by PCAS

On Sept 13th, 2017, Precision Content Authoring Solutions Inc. hosted a webinar with special guest Michael Priestley from IBM, one of the original architects of the DITA standard. Michael was joined by Rob Hanna and Steve Manning from Precision Content.  Together, they discussed the evolution of Lightweight DITA, the subcommittee’s activities and plans, all with the goal to help […]

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