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Precision Content is a gold sponsor at OmnichannelX 2021. Save 30% with code: OMNIXPC21

Join us online at OmnichannelX 2021

Posted on by PCAS

Content, design, governance, and systems; these are the key elements that make or break omnichannel success. It’s why Precision Content is part of the international omnichannel conference to bring together managers and their teams to learn, share, and succeed! The OmnichannelX conference brings together the best and the brightest in the content strategy field to share success stories, […]

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Robot emerging from mobile phone and saying "Hi"

Precision Content speaking about the future of technical communications at ConVEx 2021

Posted on by Keith Schengili-Roberts

For the second year running, the ever-popular DITA North America conference hosted by the Center for Information-Development Management is going wholly virtual as ConVEx 2021, and Precision Content has several key presentations. Please join us online between April 26-28 for three sets of talks designed to get you thinking seriously about microcontent and the future […]

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Futuristic underwater tunnel

How Designing an Information Architecture is Like Building an Underwater Tunnel

Posted on by PCAS

By Josh Anderson, Associate Information Architect at Precision Content Imagine it was your job to build a 50-kilometer-long tunnel to connect two different countries. That’s already no easy task, but there’s one more requirement: the tunnel needs to be mostly underwater. How would you begin? In the real-life case of the Channel Tunnel, the builders […]

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A man in a business suit is standing in a desert and looking through a telescope. "Looking Beyond Agile"

Learn More About Why DITA and Agile Go So Well Together

Posted on by Keith Schengili-Roberts

It’s been 20 years since the Agile manifesto was published, and technical communicators have been trying to find ways to deliver content in a more nimble fashion ever since. Things like bi-weekly Sprints and more frequent standup meetings where everyone is expected to report on their development progress—including content development—ramps up the pressure on technical […]

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Flock of birds forming into an arrow shape

What is a Unified Content Strategy?

Posted on by PCAS

By Rob Hanna, President – Precision Content Recently, a techcom student posted a question on Reddit’s Technical Writing forum asking, “what is a unified content strategy?” The term Unified Content Strategy was first coined by Ann Rockley in her 2003 book, Managing Enterprise Content: A Unified Content Strategy. This book has shaped and informed the […]

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Case Study: The Role of Information Architecture in Adaptive Content Strategy

Case Study: The Role of Information Architecture in Adaptive Content Strategy

Posted on by PCAS

In this recording, hear from Eli Lilly and Company‘s Content Strategy Advisor, Cecil Lee, and our partner, Noz Urbina, Sr. Content Strategist on how Lilly’s Global Medical Information authoring team transformed from traditional authoring to component authoring using the Precision Content® writing method. Learn about how the team’s CORE or create once and reuse everywhere strategy is helping them […]

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Hologram of a brain appearing between man's hands

Information Visualization: Does the Brain Seek and Use Written Information Differently Based on Its Visual Structure?

Posted on by PCAS

Research Due to the emergence of intelligent technology and the internet, it is more evident that humans seek and process information by primarily accessing the visual cortex of our brains first before processing the language, even when we are looking at written information. The human brain did not evolve to naturally know how to read […]

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Digital content team

How Content Models Bring Value To Customer Engagement

Posted on by PCAS

Precision Content recently sponsored a webinar featuring Michael Andrews, content strategy evangelist at Kentico, makers of the omnichannel content management system Kontent. If you were unable to attend the live event, this article summarizes what you missed. Use this link to watch a recording of the presentation when it fits your schedule. What is the […]

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Mobile phone scanning man's face

How People Read Online: Lessons Learned From Eye-Tracking and Usability Testing

Posted on by PCAS

We sponsored an internet talk show featuring Kate Moran, senior UX specialist at Nielsen Norman Group (NNG), a world-renowned UX research focused consultancy. During the 45-minute interview with Scott Abel, The Content Wrangler, Moran helped the audience of over 500 information developers and technical communication professionals understand what usability researchers have learned over the years […]

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Happy customer at the keyboard

How to Create a Voice and Tone Strategy That Wins with Customers

Posted on by PCAS

Precision Content recently sponsored a webinar featuring John Caldwell, a well-known brand voice strategy evangelist and the author of “Voice and Tone Strategy: Connecting with People Through Content” (2020 XML Press). During the 60-minute presentation, Caldwell explores the importance of developing a voice and tone strategy, lays out a set of basic building blocks we can use to […]

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