Best Practices for Developing Content Policies and Procedures

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Many organizations are feeling the pain of content creation and management. This stems from systemic and process-driven challenges that, if solved, would present a significant opportunity for businesses to leverage their existing content to improve consistency and create efficiencies for service-level teams. Improving consistency across an organization starts with the concept that standardization is fundamental […]

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Enabling Content in Chatbots and AI: The Microcontent Solution

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Artificial Intelligence: Powering the Future of Conversational Interfaces Conversations about the future and potential of Artificial Intelligence (AI) have become ubiquitous. Is it the herald of job loss or the gateway to a wonderful new future? Nihilists tell us that it will be the end of jobs as AI replaces workers en masse. Optimists profess […]

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LavaCon 2022 Connecting Content Silos Across the Enterprise 23-26 October New Orleans, LA

Precision Content Will Be at LavaCon 2022 in New Orleans

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Precision Content hopes you can join us in New Orleans, LA later this month for the 2022 LavaCon Content Strategy Conference. In addition to our booth, we have these two sessions: Microcontent Architecture in Action Presented by: Rob Hanna, Co-founder & President, and Josh Anderson, Associate Information Architect Date: Wednesday, October 26, 2022 Time: 9:30 am – 10:30 […]

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Future is Now - Neuroscience, Chatbots, Voice and Microcontent

The Future is Now: Neuroscience, Chatbots, Voice, and Microcontent

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In this article: walkthrough of a number of different pieces of content to help build a story that eventually leads to microcontent an overview of topic-based authoring and how it makes a difference in some of the limitations that we experienced with topic-based offerings a definition of what microcontent is and how it works and […]

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Content Journeys

Rob Hanna Talks Content 4.0 on the Content Journeys Podcast

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Last week, Rob Hanna, Founder & CEO at Precision Content, appeared on Alan Porter’s podcast, Content Journeys, to discuss the future of content in business. You can listen to the episode embedded below, or find it on your favorite podcast app. Listen to Content Journeys episode 20: Content 4.0 on: Spotify Apple Podcasts Overcast Pocket […]

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ConVEx IDEAS. July 25-27, 2022.

Rob Hanna will be at ConVEx IDEAS 2022

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Rob Hanna, CEO and Co-Founder of Precision Content, will participate in the panel about non-DITA content strategy at the upcoming Center for Information-Development Management (CIDM) IDEAS virtual conference. His panel is scheduled for July 27, 2022 at 9 AM Pacific. ConVEx IDEAS Online is a 3-day experience for Content Developers that includes 12 panel-based interactive […]

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Harnessing the Value of Content

Harnessing the Value of Content

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By Rob Hanna, President & Co-Founder at Precision Content Around 2000, we migrated into this era that we called Enterprise Content Management. The content management space grew from a focus on document management and automating mission-critical and transactionally centered information. Most of the content management implementations during this period were very custom, expensive, and complex. […]

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Exceptional Customer Experience with Microcontent

Exceptional Customer Experiences Require Microcontent

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By Rob Hanna, President & Co-Founder at Precision Content Imagine yourself searching for the right information on a product you just purchased. How did it go? Did you find what you were looking for? It’s these moments that remind us that amazing customer experiences are planned and orchestrated. They don’t often happen by chance. They […]

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Micro Content

Microcontent: Authoring, Managing, and Publishing Content in 2022 and Beyond

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By Rob Hanna, President & Co-Founder at Precision Content Think back to the last time you Googled something. How many results were you offered? How long did it take you to find the answer you were looking for? We are increasingly offered more and more content as we search for the relevant results we need. […]

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Catch Precision Content at These Upcoming 2022 Conferences!

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Precision Content will have a presence at a number of conferences in the content industry over the next several months. See below for descriptions of our planned presentations! ConVEx Tempe May 2-4, 2022 in Tempe, AZ Writing Microcontent for Omnichannel Presented by: Peihong Zhu and Kathryn Torriano, Associate Information Architects Date: Monday, May 2, 2022 Time: […]

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