Client Login

Please contact us to set up your account with Precision Content

Blog

Flock of birds forming into an arrow shape

What is a Unified Content Strategy?

Posted on by PCAS

By Rob Hanna, President – Precision Content Recently, a techcom student posted a question on Reddit’s Technical Writing forum asking, “what is a unified content strategy?” The term Unified Content Strategy was first coined by Ann Rockley in her 2003 book, Managing Enterprise Content: A Unified Content Strategy. This book has shaped and informed the […]

Read more >

Case Study: The Role of Information Architecture in Adaptive Content Strategy

Case Study: The Role of Information Architecture in Adaptive Content Strategy

Posted on by PCAS

In this recording, hear from Eli Lilly and Company‘s Content Strategy Advisor, Cecil Lee, and our partner, Noz Urbina, Sr. Content Strategist on how Lilly’s Global Medical Information authoring team transformed from traditional authoring to component authoring using the Precision Content® writing method. Learn about how the team’s CORE or create once and reuse everywhere strategy is helping them […]

Read more >

Hologram of a brain appearing between man's hands

Information Visualization: Does the Brain Seek and Use Written Information Differently Based on Its Visual Structure?

Posted on by PCAS

Research Due to the emergence of intelligent technology and the internet, it is more evident that humans seek and process information by primarily accessing the visual cortex of our brains first before processing the language, even when we are looking at written information. The human brain did not evolve to naturally know how to read […]

Read more >

Digital content team

How Content Models Bring Value To Customer Engagement

Posted on by PCAS

Precision Content recently sponsored a webinar featuring Michael Andrews, content strategy evangelist at Kentico, makers of the omnichannel content management system Kontent. If you were unable to attend the live event, this article summarizes what you missed. Use this link to watch a recording of the presentation when it fits your schedule. What is the […]

Read more >

Mobile phone scanning man's face

How People Read Online: Lessons Learned From Eye-Tracking and Usability Testing

Posted on by PCAS

We sponsored an internet talk show featuring Kate Moran, senior UX specialist at Nielsen Norman Group (NNG), a world-renowned UX research focused consultancy. During the 45-minute interview with Scott Abel, The Content Wrangler, Moran helped the audience of over 500 information developers and technical communication professionals understand what usability researchers have learned over the years […]

Read more >

Happy customer at the keyboard

How to Create a Voice and Tone Strategy That Wins with Customers

Posted on by PCAS

Precision Content recently sponsored a webinar featuring John Caldwell, a well-known brand voice strategy evangelist and the author of “Voice and Tone Strategy: Connecting with People Through Content” (2020 XML Press). During the 60-minute presentation, Caldwell explores the importance of developing a voice and tone strategy, lays out a set of basic building blocks we can use to […]

Read more >

Project manager working on laptop

Waterfall doesn’t work. Scrum makes execs uneasy. Don’t despair! We have a better alternative.

Posted on by PCAS

By Vivian Aschwanden, Director of Program Management at Precision Content We’ve all faced this dilemma at some point on our development projects: The management team for your project wants to see pre-determined schedules, hard deadlines, and guaranteed deliveries. But then they also want you to quickly pivot on mid-stream requirements changes, without changing planned commitments. […]

Read more >

Is Precision Content a tool?

Posted on by PCAS

By Jacquie Samuels, Sr. Content Specialist at Precision Content We’re getting ready to attend STC Rochester Spectrum 2019, the best little conference ever, and it got me thinking about last year’s conference and the types of conversations I’d had with folks. STC Rochester Spectrum 2018 was full of great speakers and even greater guests. Precision Content was […]

Read more >

Tool talk: Reviewing easyDITA version 18

Posted on by PCAS

By Jacquie Samuels, Sr. Content Specialist at Precision Content As part of my work for Precision Content Authoring Solutions, I’ve been working with easyDITA by Jorsek almost exclusively for the last few years as it’s the component content management systems (CCMS) used by several of our clients. Admittedly on the authoring side, it hasn’t always […]

Read more >

Precision Content joins list of top 100 content companies

Posted on by Rob Hanna

Precision Content is proud to announce our inclusion in this year’s list top 100 companies that matter the most in the digital content industry. The prestigious list, in its 18th year, includes industry leaders like Apple, Facebook, Hootsuite, and Twitter. The list names companies that are leading the changes in the digital content space. “Analytics. […]

Read more >

Join the Precision in Practice Newsletter

* indicates required

Categories

Recent Posts