Future is Now - Neuroscience, Chatbots, Voice and Microcontent

The Future is Now: Neuroscience, Chatbots, Voice, and Microcontent

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In this article: walkthrough of a number of different pieces of content to help build a story that eventually leads to microcontent an overview of topic-based authoring and how it makes a difference in some of the limitations that we experienced with topic-based offerings a definition of what microcontent is and how it works and […]

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Content Journeys

Rob Hanna Talks Content 4.0 on the Content Journeys Podcast

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Last week, Rob Hanna, Founder & CEO at Precision Content, appeared on Alan Porter’s podcast, Content Journeys, to discuss the future of content in business. You can listen to the episode embedded below, or find it on your favorite podcast app. Listen to Content Journeys episode 20: Content 4.0 on: Spotify Apple Podcasts Overcast Pocket […]

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ConVEx IDEAS. July 25-27, 2022.

Rob Hanna will be at ConVEx IDEAS 2022

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Rob Hanna, CEO and Co-Founder of Precision Content, will participate in the panel about non-DITA content strategy at the upcoming Center for Information-Development Management (CIDM) IDEAS virtual conference. His panel is scheduled for July 27, 2022 at 9 AM Pacific. ConVEx IDEAS Online is a 3-day experience for Content Developers that includes 12 panel-based interactive […]

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Harnessing the Value of Content

Harnessing the Value of Content

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By Rob Hanna, President & Co-Founder at Precision Content Around 2000, we migrated into this era that we called Enterprise Content Management. The content management space grew from a focus on document management and automating mission-critical and transactionally centered information. Most of the content management implementations during this period were very custom, expensive, and complex. […]

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Exceptional Customer Experience with Microcontent

Exceptional Customer Experiences Require Microcontent

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By Rob Hanna, President & Co-Founder at Precision Content Imagine yourself searching for the right information on a product you just purchased. How did it go? Did you find what you were looking for? It’s these moments that remind us that amazing customer experiences are planned and orchestrated. They don’t often happen by chance. They […]

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Micro Content

Microcontent: Authoring, Managing, and Publishing Content in 2022 and Beyond

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By Rob Hanna, President & Co-Founder at Precision Content Think back to the last time you Googled something. How many results were you offered? How long did it take you to find the answer you were looking for? We are increasingly offered more and more content as we search for the relevant results we need. […]

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Catch Precision Content at These Upcoming 2022 Conferences!

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Precision Content will have a presence at a number of conferences in the content industry over the next several months. See below for descriptions of our planned presentations! ConVEx Tempe May 2-4, 2022 in Tempe, AZ Writing Microcontent for Omnichannel Presented by: Peihong Zhu and Kathryn Torriano, Associate Information Architects Date: Monday, May 2, 2022 Time: […]

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Refactoring XML Content for Iterative Model Development title slide

Webinar: Refactoring XML Content for Iterative Model Development

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Rob Hanna, President & Co-founder of Precision Content, will present a free webinar on December 1, 2021 for The Center for Information-Development Management (CIDM) titled “Refactoring XML Content for Iterative Model Development.” Summary Developing robust content models can never be a once-and-done endeavor where IAs are required to incorporate all aspects into the design prior […]

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The Evolution of Information Linking and the Future of Microcontent, Peihong Zhu, Precision Content, LavaCon 2021

Catch Precision Content at LavaCon 2021

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The LavaCon Content Strategy Conference is underway! This year, you can find representatives from Precision Content in two places: The Exhibit Hall, where Managing Director and Co-Founder Chris MacMillan is ready to chat about content and technical writing The On Demand library, where you can find Associate Information Architect Peihong Zhu’s talk, “The Evolution of […]

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Doctor working at the medical network on the tablet at the background of the city.

Microcontent in Action: How One Prominent Organization Reuses Their Most Important Content

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By Josh Anderson, Associate Information Architect at Precision Content Microcontent – that is, bite-sized, self-contained pieces of writing about a single topic that can work in any context – is something we talk about a lot at Precision Content. And for good reason; the future of content will be microcontent topics fed into knowledge graphs […]

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