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How to Create a Voice and Tone Strategy That Wins with Customers

Posted on by PCAS

Precision Content recently sponsored a webinar featuring John Caldwell, a well-known brand voice strategy evangelist and the author of “Voice and Tone Strategy: Connecting with People Through Content” (2020 XML Press). During the 60-minute presentation, Caldwell explores the importance of developing a voice and tone strategy, lays out a set of basic building blocks we can use to […]

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What We Have Here Is A Failure To Communicate

Posted on by PCAS

By: Jim Purdy (Retired author, trainer, colleague, mentor, and friend.)   Since my father died two years ago, my 81-year-old mother has received correspondence from the Department of Veterans Affairs. Every time she gets a letter from the DVA, I get an anxious phone call. She can’t make head nor tails of what the letter […]

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