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Join us online at OmnichannelX 2021

Content, design, governance, and systems; these are the key elements that make or break omnichannel success. It’s why Precision Content is part of the international omnichannel conference to bring together managers and their teams to learn, share, and succeed!

The OmnichannelX conference brings together the best and the brightest in the content strategy field to share success stories, tales of failures, and to explain the techniques they’ve used to make their omnichannel content orchestration and personalization initiatives work. These are the people who have a deep understanding of the “trees” as well as the benefits of the “forest.” If you’re looking to advance the value of your organization’s content, if you need to get your leadership engaged, or you’re exploring the future of content, you won’t want to miss OmnichannelX 2021. 

Precision Content’s presentations


Mike Rowlinson. OmnichannelX. Online June 8-11, 2021. Workshop: How you write matters: Improving usability with an omnichannel-ready methodologyWorkshop: How you write matters: Improving usability with an omnichannel-ready writing methodology

When: Tuesday, June 08, 2021. 3:00 pm to 6:00 pm, Europe/Amsterdam (Convert time)

In this half-day workshop, Precision Content will introduce you to the fundamental practices of human-engineered content: material designed for use by people and machines. Our techniques and methodology are based on the science of human cognition, delving into how and why content works, and how to make it work for you. We teach the techniques to increase usability, reader satisfaction, and retention of the knowledge that you are trying to communicate.

We will show how to systematically tackle existing content and structure it into more easily digestible pieces for your readers’ benefit. You will get hands-on practice using the Precision Content methodology to transform content in real-time. You will see for yourself how to better write and structure your content to align with your user’s needs and the needs for omnichannel delivery.

What you’ll learn

  • Learn and practice some of the fundamental techniques to effectively re-structure content
  • Work through a case study to apply these techniques
  • At the end of this session, users will be able to restructure their content according to the basic principles of the Precision Content methodology


Rob Hanna. OmnichannelX. Online June 8-11, 2021. Presentation: Creating human-centered content for emerging technologies.Creating human-engineered content for emerging technologies

When: Thursday, June 10, 2021. 2:30 pm to 3:15 pm, Europe/Amsterdam (Convert time)

Two years ago, Gartner predicted explosive growth of chatbots by 2020. And yet amid a crippling pandemic we’ve failed to see these advancements when we needed them most. What happened? The technology has arrived; unfortunately, the content needed to power that technology has not! You and your writing teams are the solution. The time has come to examine how we scale our systems for marketing and product content.

We can narrow the chasm between marketing and product content to understand how our brains and our machines deal with these two types of information differently. We can learn how to leverage technology to take our customer experience to the next level.

This session will explore the similarities and differences between marketing and technical content and discuss how we bring them together at scale. Discover what it means to “write for intent” and the different types of intents found across your enterprise.

What you’ll learn

  • The importance of aligning the intent of content with user intent
  • Mapping different types of intent across enterprise content
  • Threading marketing and product content for better conversations
  • Establishing a single-source to facilitate multi-modal, omnichannel delivery

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