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Case Study: The Role of Information Architecture in Adaptive Content Strategy

In this recording, hear from Eli Lilly and Company‘s Content Strategy Advisor, Cecil Lee, and our partner, Noz Urbina, Sr. Content Strategist on how Lilly’s Global Medical Information authoring team transformed from traditional authoring to component authoring using the Precision Content® writing method. Learn about how the team’s CORE or create once and reuse everywhere strategy is helping them achieve significant results in usability and reusability; like 77% content reuse of content across geographies, channels, and organizations.

“If you’re looking to reuse content to improve consistency, to make the ‘getting out the answer experience’ more effective, then adaptive content based on well structured consistent components will help advance your goals significantly.” – Noz Urbina (minute 17:00)

The presentation includes:

  • A success story of implementing adaptive content creation and structured authoring
  • Before and examples explaining how structured authoring supports the CORE strategy
  • The role of information architecture in designing and delivering adaptive omnichannel content
  • Strategies for communicating the value of an intelligent content project to others in your organization

“Content is like water. It’s about the fluidity of the content – being adaptive so you can pour the content into multiple channel containers such as a document, a website, or an app. This concepts helps people understand that we are reusing content into various deliverables.” – Cecil Lee (minute 30:00)

Follow this link to view other webinars from Precision Content on the BrightTALK webinar platform.

Ready to adopt a CORE strategy for your team? Contact us here.

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