Catch Precision Content at These Upcoming 2022 Conferences!
Precision Content will have a presence at a number of conferences in the content industry over the next several months. See below for descriptions of our planned presentations!
ConVEx Tempe
May 2-4, 2022 in Tempe, AZ
Writing Microcontent for Omnichannel
Presented by: Peihong Zhu and Kathryn Torriano, Associate Information Architects
Date: Monday, May 2, 2022
Time: 2:20 – 3:00 pm
Description: It is no longer an option for businesses to merely present their content and wait for audiences to find it. Businesses must take the initiative to deliver content to multiple platforms. Microcontent provides the solution. In this presentation, we will introduce the concept of microcontent and writing practices that enables microcontent to be reusable, reconfigurable, and adaptable for omnichannel delivery.
Microcontent Architecture in Action NCCI
Presented by: Rob Hanna, Co-founder & President, and Josh Anderson, Associate Information Architect
Date: Monday, May 2, 2022
Time: 3:20 – 4:00 pm
Description: In 2019, the National Council on Compensation Insurance (NCCI) began working with Precision Content to transform tens of thousands of pages from DocBook to DITA. The project requirements identified the need for microcontent use cases to support a complex regulatory content lifecycle, automation opportunities, and dynamic delivery needs. This session will walk you through the novel lessons we learned.
Learn more about the sessions at this event.
Adobe DITAWORLD 2022
May 10-12, 2022 online
Precision Content is a Diamond Sponsor. More details will come soon about our keynote and panel presentations.
Learn more about the sessions at this event.
Register for Adobe DITAWORLD 2022.
Society for Technical Communication Summit
May 15-18, 2022 in Rosemont, IL
Content Maturity Models: Testing Your Way to the Top
Presented by: Kathryn Torriano, Associate Information Architect
Date: Monday, May 16, 2022
Time: 11:00 am
Description: At long last, you’ve developed and implemented what you believe to be an effective content strategy to grow and organize your content, but how do you know if your content is improving? How do you know that your processes are working well? Content maturity models are a means to assess the current state of your structure, architecture, technology, and processes to ensure they are working effectively for your content. This session will examine content maturity models to understand how they can be leveraged to assess your current state and ensure your content is in good health. After all, you can’t manage what you don’t measure.
Microcontent Migration: Making the Move to New Content Opportunities
Presented by: Josh Anderson, Associate Information Architect
Date: Wednesday, May 18, 2022
Time: 9:45 am
Description: Is your company’s content stuck in static document formats like Word or PDF? It’s time for a microcontent migration! At Precision Content, we recently moved an important internal publication out of Word and into microcontent; now our content can be easily updated, reused, or published to whatever output our users need. Come along as I detail how we identified opportunities in our unstructured content, strategically rewrote certain sections to maximize reusability, marked it all up in specialized DITA XML, and thoughtfully planned a microcontent governance strategy to safeguard and extend our newly unlocked business benefits. This education session will be of interest to authors and information architects who want to move beyond the theoretical and see a real-world demonstration of the opportunities enabled by microcontent.
Learn more about the sessions at this event.
ContentTECH Summit
March 22-24, 2022 in San Diego, CA
Nonfungible Content: NFTs and Content Management
Presented by: Josh Anderson, Associate Information Architect
Date: Thursday, June 2, 2022
Time: 1:30 pm – 2:15 pm
Description: NFTs aren’t only for trading artwork and meme GIFs; they may one day be central to the way your organization monetizes, distributes, and verifies content. This session will explore how verifiably unique digital assets have the potential to disrupt all aspects of content management.
Participants will:
- Be inspired by the forthcoming content-powered business models enabled by non-fungible tokens
- Understand the benefits NFTs can bring to their content, especially around digital rights management, authentication, transparency, and immutability
- Learn how they can begin to NFT-ify their content assets today
Learn more about this session.
Register for ContentTECH Summit.
The LavaCon Content Strategy Conference
October 23-26, 2022 in New Orleans, LA
Microcontent Architecture in Action
Presented by: Rob Hanna, Co-founder & President, and Josh Anderson, Associate Information Architect
Date: Wednesday, October 26, 2022
Time: 9:30 am – 10:30 am
Description: In 2019, the National Council on Compensation Insurance (NCCI) began working with Precision Content to transform tens of thousands of pages from DocBook to DITA. The project requirements identified the need for microcontent use cases to support a complex regulatory content lifecycle, automation opportunities, and dynamic delivery needs. This session will walk you through the novel lessons we learned.
Microcontent for the Enterprise
Presented by: Kathryn Torriano, Associate Information Architect
Date: On demand
Time: On demand
Description: Microcontent is a way to curate content that spans beyond information technology. Microcontent is paramount to leveraging high-value content across the enterprise from marketing, sales, user experience, customer support, and technical publications. This session examines the concept of intelligent microcontent and how it can be employed in different use cases. This session demonstrates how microcontent can fit in the broader enterprise for omnichannel delivery in new and existing channels.
Learn more about the sessions at this event.
OmnichannelX
June 13-16, 2022 online
Modelling Content for Omnichannel
Presented by: Peihong Zhu, Associate Information Architect, and Kathryn Torriano, Associate Information Architect
Date: Wednesday, June 15, 2022
Time: 3:20 pm – 4:05 pm
Description: Crack open your content models and unleash the full potential of your content! You can take steps now to prepare your content for any output imaginable (and even some you can’t imagine). To fully leverage the benefits of omnichannel, your content model needs to work for authors, users, and bleeding-edge technology. In this session, we will use a real case study to explore and demonstrate what it means to craft an optimized content model for an orchestrated, seamless, and consistent omnichannel experience. We will show you how to model the right mix of generalization and specialization so that your content can scale to any situation. Your content can have an extended lifecycle and be adaptive to the future, with or without a head for your CMS.
What you’ll learn:
- About the requirements for a content model designed for omnichannel (e.g., consistent, optimized, seamless)
- About the process of content modelling with considerations made to omnichannel
- About some of the specific features to incorporate into their content models to make them omnichannel and adaptable (e.g., ID tags, semantic tags, metadata, section containers that can be further specialized for evolving content needs).
Learn more about the speakers at this event.
Tweet