Blog Archives

Microcontent supports emerging technologies including chatbots and conversational user interfaces. One of the keys to intelligent microcontent is the ability to model content for the intended reader response. DITA goes a long way to modeling for intent, but finer-grained semantics are needed to take us the rest of the way. Join Scott Abel, The Content […]

STC NY – June 13, 2019 –  Rob Hanna travelled to New York City to share his presentation on a new way to approach instructional design and develop learning materials that scale down from classroom instruction to just-in-time microlearning covering the spectrum of the five moments of need: 1. New—When learning to do something for […]

DITA North America Conference – April 16, 2019 Intelligent agents and AI-powered cognitive content solutions perform best with machine-ready content—intelligent content designed to be read by humans and processed by computers. To deliver the right answer to prospects and customers who have questions, you’ll need to optimize your content production approaches and begin crafting content […]

STC 2018, Orlando, FL. – May 21, 2018 – Intelligent agents and AI-powered cognitive content solutions perform best with machine-ready content—intelligent content designed to be read by humans and processed by computers. To deliver the right answer to prospects and customers who have questions, you’ll need to optimize your content production approaches and begin crafting content with […]

[Webinar] Dec. 12, 2017 —  We’ve all heard about the benefits of content modeling and structured content for technical information. We’ve implemented DITA or other topic-based strategies to break content into smaller blocks to manage and publish, but topics are not small enough. But the addition of Bots, voice-enabled interfaces, and AI means we must change the […]

Precision Content is a series of methods and principles for structured authoring developed by Rob Hanna in 2013. This methodology is based on a well-known body of research founded in cognitive and behavioral sciences that theorizes that all structured information can be classified into one of a discrete number of information types. Each of these […]

[Conference] Nov. 7, 2017, LavaCon 2017, Portland, OR — What if we could transform structured content into searchable, reusable, chunks of content that other groups could easily find from a highly trusted source such that they could reuse it in their slides, support sites, proposals, and emails? The potential for improved rigour and precision of […]

[Webinar] Sept. 13, 2017 —  You may already know the value of content that is constructed based on its purpose rather than just presentation. But many solutions today lock that value into one product or silo, inhibiting collaboration and reuse across the enterprise. The Darwin Information Typing Architecture (DITA) is a widely-adopted XML standard that delivers on […]

[Webinar] May 31, 2017 — Over the past decade, thousands of organizations around the globe have adopted the Darwin Information Typing Architecture (DITA) to help them improve the way they create, manage, translate, and deliver content to prospects and customers. And yet, despite the many benefits DITA can provide, not everyone who has made the move is […]