Blog Archives

Developing robust content models can never be a once-and-done endeavor where IAs are required to incorporate all aspects into the design prior to authoring. Instead, an iterative approach is needed to allow for incremental improvements not just during setup but long into production. Join Precision Content’s President and Chief Information Architect, Rob Hanna, to explore […]

Omnichannel experience is setting the bar for customer expectation and it’s putting new and increasingly complex demands on your business to deliver the right information where your customers need it. Writing for the web is not writing for omnichannel. Preparing your content for emerging technologies requires new approaches to content creation and delivery. It requires […]

AI-powered cognitive content solutions perform best with content designed to be read by humans and processed by intelligent technologies. Microcontent will open new channels for our content while improving delivery across existing channels. The path to intelligent microcontent is the next step in our journey in structured authoring, but is microcontent *your* solution? Explore and […]

One of the least-explored areas for information architects is the examination of relationships between different types of information. Most often this is left to the devices of the author or the arcane arts of the taxonomist to determine what is related to what. Even if we can manage relationships between topics with some skill, managing […]

There are companies and technical writing groups that are leaving DITA. While there have always been groups where DITA initiatives failed to take off, we are seeing a new trend where other technology options are coming into play and successful DITA teams are moving away from using the standard. The fact is that DITA is […]

Creating content consistently and cohesively takes time, effort, and budget. Not to mention, the expertise and the specialized skillset. Bringing in a Content Strategy Consultant can alleviate some of the challenges and lay the foundation for a solid content process. Content Strategy is a specialized form of business consulting. In this episode with Rob Hanna, […]

We talk with information development guru, Rob Hanna, about why content creators should focus their efforts on the creation of micro—moments. Hanna will help us understand the role of microcontent — self-contained, atomic pieces of content — in the construction and management of exceptional content experiences. [Recording] Exceptional Customer Experiences Require Microcontent

Join Scott Abel, The Content Wrangler, for a discussion with content strategy gurus Rob Hanna (Precision Content) and Val Swisher (Content Rules) about the findings from the 2020 DITA Satisfaction Survey. Rob and Val will explore several of the trends uncovered in the report and their impact on satisfaction in technical documentation shops that leverage […]

Content Strategy Applied – San Jose, CA – Oct 30, 2019 Consumers don’t search for information, they look for answers. Emerging technologies around conversational interfaces are driving changes to how we create, manage, and deliver the answers they seek. In this presentation, Rob Hanna explores why we must stop attempting to strong-arm a solution — piling new content on […]

LavaCon 2019, Portland OR – October 29, 2019 Content distilled down to appropriate chunks of information in the form of intelligent microcontent take on a new life when they are made available to the enterprise for consumption and reintegration across different business functions. The silos all but disappear when content is rendered to microcontent that […]