[Recording] Writing for Microcontent: Solving the Omnichannel Delivery Conundrum with Intent-based Writing

[Recording] Writing for Microcontent: Solving the Omnichannel Delivery Conundrum with Intent-based Writing

Omnichannel experience is setting the bar for customer expectation and it’s putting new and increasingly complex demands on your business to deliver the right information where your customers need it. Writing for the web is not writing for omnichannel. Preparing your content for emerging technologies requires new approaches to content creation and delivery. It requires a microcontent strategy.  

Robust content management technology is certainly part of the solution, and your organization will be tempted to invest in new tools for chatbots and voice. However, before you go ahead and fill yet another content silo with zettabytes of information, instead make enhancements to the content creation programs you already have. Microcontent is the next evolution in structured authoring and will open new channels for your content while improving delivery across existing channels.

[Recording] Writing for Microcontent: Solving the Omnichannel Delivery Conundrum with Intent-based Writing