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    Supporting the Information-enabled Enterprise: Re-engineering for Better Flow with Microcontent

    CAS-Hanna-10292019Content Strategy Applied – San Jose, CA – Oct 30, 2019 Consumers don’t search for information, they look for answers. Emerging technologies around conversational interfaces are driving changes to how we create, manage, and deliver the answers they seek. In this presentation, Rob Hanna explores why we must stop attempting to strong-arm a solution — piling new content on top of old content, creating new silos of information upon which we have to wade through and try to keep current. Hanna will discuss why we need to distill our content down to appropriately-sized chunks of information in the form of intelligent microcontent in order to efficiently provide it to others in a manner that enables consumption and reintegration across different business functions in the enterprise.