LavaCon 2026 · Charlotte, NC · Booth #7

Welcome to Precision Content’s virtual booth.

The conversation about trusted, AI-ready content shouldn’t require a plane ride badge. Explore Rob Hanna’s session, request a private DocIntel demo after the conference, or speak with the people who engineer enterprise knowledge.

See Rob Hanna’s LavaCon session

On the agenda / Tuesday, October 27

From Long Topics to Microcontent

The strategic shift that makes your DITA AI-ready.

DITA gave us structure. AI demands more. Rob Hanna explores why long-form topics can create unnecessary ambiguity for AI, and how precise microcontent and explicit information design can make enterprise knowledge easier to retrieve, reuse, govern, and trust.

Working on RAG, copilots, AI agents, or your next CCMS strategy? This is a practical conversation about what needs to change at the source.

Explore the conference program ↗

CONFERENCE BREAKOUT SESSION
Rob Hanna
Rob Hanna
CEO & Co-Founder
Precision Content
9:45–10:30 AM
Tuesday, Oct 27 · Eastern Time
Charlotte, North Carolina

THE LAVACON RESOURCE LIBRARY

Take the ideas home.

The conversations at LavaCon are just a starting point. Explore our perspective on enterprise AI, how we engineer better knowledge, and what transformation actually looks like.

Discuss these ideas with our team ↗


Cover preview: The Biggest AI Mistake Is Treating Knowledge Like Data

EXECUTIVE PERSPECTIVE · 2 PAGES

The Biggest AI Mistake Is Treating Knowledge Like Data

Rob Hanna on why better AI starts with trusted, governed source knowledge, not simply more data.

Read the opinion article


Cover preview: Write for People. Structure for AI.

PRECISION CONTENT METHOD · 2 PAGES

Write for People. Structure for AI.

Our approach to designing precise, reusable knowledge that people can understand and AI systems can use.

Explore the approach


Cover preview: What Are You Feeding Your Robot?

LAVACON HANDOUT · 1 PAGE

What Are You Feeding Your Robot?

A memorable look at content debt and the path from diagnosis to transformation and trusted knowledge.

View the handout


Cover preview: From Chaos to Precision

BEFORE / AFTER · 1 PAGE

From Chaos to Precision

See the difference structure makes in a real-world content example, with less ambiguity and easier comprehension.

See the transformation



DocIntel Analyzer™

Know what your AI is working with.

See how DocIntel evaluates enterprise source content for clarity, structure, and AI readiness. Request a private walkthrough after LavaCon.


Content Performance Snapshot

Findings supported by source evidence

Practical priorities for improvement

No software access or document upload is required to request a demo.

MEET THE TEAM AT BOOTH #7

Let’s connect at LavaCon.

Find us in Charlotte or connect on LinkedIn. Tell us what you are trying to solve. We’ll point you toward the right conversation.

CHARLOTTE · BOOTH #7
Alan Houser
Alan Houser
Director of Technical Services

AEM Guides, CCMS architecture, integrations, and implementation.

Connect on LinkedIn

Justin Slimm
Justin Slimm
Go-to-market & growth

New ideas, partnerships, and connecting your challenges with our experts.

Connect on LinkedIn

Can’t find time to stop by? Connect on LinkedIn, or book a conversation with Chris after the conference.

Email to arrange a conversation

WE’RE HIRING

Help build what comes next.

Know an outstanding AEM professional? We’re recruiting an AEM Guides Developer / Consultant to help enterprise clients modernize complex content systems.

AEM Sites & Assets · AEM Guides · DITA/XML · Java · Enterprise integration


AEM Guides Developer or Consultant job announcement

COMING TO CHARLOTTE?

Come see us at Booth #7.

Bring your content. Bring your AI questions. Bring the CCMS that still isn’t delivering. We’ll help you figure out what is happening underneath the technology.

Request a DocIntel demo ↓Is your CCMS stuck? Explore CCMS Rescue ↗

Precision Content conference booth with large rose, green and orange branded panels
A look inside the Precision Content conference booth