Information Development World 2017

Information Development World 2017

November 28-30, 2017

Are you planning to deliver content via chatbots, intelligent agents, and voice interfaces?

Information Development World (IDW) is the conference for technical, marketing, and product information managers—the folks responsible for managing the people, processes, and technologies involved in creating exceptional customer experiences with content. The event aims to help you understand the need to craft content that is both human-readable, and machine-processable. The type of content chatbots and intelligent assistants like Siri, Cortana, and Alexa require.

IDW features case studies, demonstrations, topic-based presentations, and hands-on mini-workshops from experts at some of the world’s biggest brands—from Facebook, Microsoft, Intuit, and Amazon—alongside practitioners, consultants, and academics working in this exciting new content arena.

You’ll learn the science behind creating content for talking machines, how to apply screenwriting techniques to conversational content, and how to harness the power of intelligent content to feed chatbots.

Preparing Content for Intelligent Machines

Intelligent agents and AI-powered cognitive content solutions perform best with machine-ready content—intelligent content designed to be read by humans and processed by computers. To deliver the right answer to prospects and customers who have questions, you’ll need to optimize your content production approaches and begin crafting content with the precision humans appreciate, and machines require.

There’s no reason to create new departments full of writers dedicated to creating content specifically for chatbots and voice interfaces. A better solution is to leverage existing marketing and product content for these new delivery channels. To do so successfully, and at scale, you’ll need bridge the gap between technical communication and marketing by developing a coordinated effort designed to produce high-quality content at scale; content that is accurate, timely, and contextually-relevant.

Attend this session to better understand the need for intelligent content and its applicability to chatbots, voice interfaces, and intelligent agents. You’ll discover the world of micro-content and the importance of framing information for intended user responses. And, you’ll find out how aligning information types to memory encoding principles can help you dramatically improve content performance.

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