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The Insurance Corporation of British Columbia (www.icbc.com) is the provincial crown corporation provides vehicle insurance, driver licensing, vehicle licensing, and registration services for the province of British Columbia.
During a multi-year systems renewal transformation, ICBC’s management sought advice from Precision Content on the preparedness of certain areas including data governance, content standards, content management technology, and portal publishing.
Precision Content’s professional services engaged in a project making enhancements to the extranet portal content called “Broker Connect”. Called the Insurance Sales and Administration System (ISAS), the project involved the following:
Before and after
Download a short example here: Precision Content transformation explained
Analyzing online traffic reveals that the new Broker Connect portal has improved efficiency. Brokers are accessing their desired content more quickly with fewer clicks. Key results include:
Through content optimization, brokers can get back to serving their customers rather than searching for information.
Call to action
Staff, brokers, and channel partners need information to do their jobs. When that information is overly complex, convoluted, or missing, it causes inefficiency, poor customer engagement scores, and compliance risk. Don’t let your people struggle with inefficient information. Contact us to start the conversation about optimizing your high-value content.
April 15, 2021
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