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What’s a major factor in your customers’ buying decision? Memory. One dimension related to creating memorable content is repetition. Few contest the impact of repetition on memory. However, few do it well. We can place any idea, thought or purpose on our customers’ minds through repetition. Repetition opens doors, so it is worthwhile to look at the concept of “again” from a scientific angle.
“The brain is a predictive engine. We create ‘mental schemas’ for processing information. Familiarity is juicy to the brain!” – Dr. Simon
Join Scott Abel, The Content Wrangler, and Carmen Simon, Ph.D., founder of Memzy for this free, one-hour webinar. In this session, you will learn how to benefit from the advantages of repetition, avoid its evil pitfalls, and overall, repeat responsibly.
In this webinar, Carmen answers questions such as
About the Presenter
Carmen Simon, Ph.D., is changing how the world communicates. A cognitive scientist, she has helped some of the world’s most visible brands craft memorable messages by focusing on how the brain works.
Carmen is founder of Memzy, a presentation design and training company. She has doctorates in both instructional technology and cognitive psychology, and is an expert in presentation design, delivery, and audience engagement. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.
Carmen’s new book, Impossible to Ignore, is about creating memorable and actionable content. The book is different in two ways. First, it makes the reader rethink the concept of memory by placing it at the root of all decision-making. Most of us worry about our own memory. In business, what we should be worried about is influencing other people’s memory. This is because customers and prospects make decisions based on what they remember, not on what they forget.
The book also places memory in the future, not the past. This is useful for business professionals to understand because it is not practical to get customers to remember the past. It is more lucrative to get them to remember the future, where decisions happen. It is filled with science-based practical guidelines, examples, and case studies on helping business professionals stay top-of-mind and influence decisions.
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