Exceptional Customer Experiences Require Microcontent

Exceptional Customer Experiences Require Microcontent

We talk with information development guru, Rob Hanna, about why content creators should focus their efforts on the creation of micro—moments. Hanna will help us understand the role of microcontent — self-contained, atomic pieces of content — in the construction and management of exceptional content experiences.

[Recording] Exceptional Customer Experiences Require Microcontent