3-day Structured Authoring public training

Overview

In an omnichannel world, people want information they can easily use. To do that, you need content that is designed and structured for user-intent and optimized for today’s technologies. It needs to be microcontent.

The problem is, when it comes to creating content, most organizations are stuck with outdated processes and old-school tools. Your organization needs to have the right information flowing to the right people so your business can thrive. Structuring your content is a critical first step.

Structured Authoring Training is a standardized, methodological approach to content creation based on decades of research into how the human brain reads and understands information and modern content creation best-practices.

Who should attend?

• Content Strategists
• Technical Writers
• Information Architects
• Information Developers
• Training Developers and Managers
• Subject Matter Experts
• Other Content Providers

You will learn to

• Apply fundamental structured authoring principles and techniques
• Correctly identify information types and blocks based on the kind of information they contain
• Explain the benefits of chunking into blocks
• Write new blocks that adhere to standards, chunking content appropriately and into the correct block types
• Re-write existing content to adhere to standards, chunking and titling content appropriately

Benefits

• You will benefit by writing clear, block-based, structured content.
• Your readers will benefit by finding answers to questions quickly and interpreting the information correctly.
• Your organization will benefit from enhanced communication efficiency.