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BCAA With over 830,000 Members, BCAA serves one in three British Columbia households with industry-leading products including home, auto and travel insurance, roadside assistance, Evo Car Share, and full auto repair services at BCAA’s Auto Service Centres.
While BCAA knew they needed to improve their existing selling, processing, and underwriting manuals that supported their insurance products, finding the time and resources to perform the work was daunting.
BCAA wanted to
The 400-page Home Insurance manual was
To ensure BCAA could maintain the content, core staff were trained on the Precision Content writing method and project tools.
The new manual is creating these benefits:
“Precision Content provided a leading edge content management solution to improve both the effectiveness of our 400 frontline sales staff and our Member experience. We had large insurance product manuals which were cumbersome and difficult to use and in need of updating. We chose the Precision Content solution to properly rewrite the entire Home Insurance manual which truly “googleized” this important reference source. The leading edge search function is a game changer and staff rave about how easy it is to use. Our sales staff and internal departments are now able to find the right information quickly. Now we are in the process of applying this solution to rewriting other product manuals.”
– Glen Pentland, Senior Insurance Marketing Manager, BCAA
Feedback from the field
BCAA needed to empower staff to make complex underwriting decisions quickly and accurately, all while actively serving Members. The response from BCAA’s staff for the new information sources was immediate:
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October 12, 2022