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](https://www.precisioncontent.com/topic-based-structured-authoring/) - [Content Strategy Applied Platinum Sponsor](https://www.precisioncontent.com/content-strategy-applied-platinum-sponsor/) - Learn how savvy content organizations are moving toward a better way of working. It’s called content operations (ContentOps)! - [Join us for What Does AI-Ready Content Really Mean?](https://www.precisioncontent.com/what-does-ai-ready-content-really-mean/) - [Is your content ready for AI? Find out at ConVEx 2025](https://www.precisioncontent.com/moving-to-dita-join-us-at-convex-2025/) - [Join us Adobe Summit AEM Guide User Conference 2025](https://www.precisioncontent.com/join-us-adobe-summit-2025/) - [Get ready for what's next! Don't miss DITAWORLD 2025](https://www.precisioncontent.com/dont-miss-ditawarld-2025/) - [STC Summit for Tech Comm in Action](https://www.precisioncontent.com/join-us-at-stc-summit-for-tech-comm-in-action/) - [Precision Content® Writer Training Program Wins Award](https://www.precisioncontent.com/precision-content-writer-training-program-wins-i4pl-award-of-excellence/) - [What is Precision Content and Why Do We Need It?](https://www.precisioncontent.com/what-is-precision-content-and-why-do-we-need-it/) - [Best Practices for Developing Content Policies and Procedures](https://www.precisioncontent.com/best-practices-for-developing-content-policies-and-procedures/) - [Enabling Content in Chatbots and AI: The Microcontent Solution](https://www.precisioncontent.com/enabling-content-in-chatbots-and-ai-the-microcontent-solution/) - [The Future is Now: Neuroscience, Chatbots, Voice, and Microcontent](https://www.precisioncontent.com/the-future-is-now-neuroscience-chatbots-voice-and-microcontent-2/) - [Precision Content Will Be at LavaCon 2022 in New Orleans](https://www.precisioncontent.com/precision-content-will-be-at-lavacon-2022-in-new-orleans/) - [The Quantum Leap from the Gutenberg Press to NFTs](https://www.precisioncontent.com/the-quantum-leap-from-the-gutenberg-press-to-non-fungible-tokens/) - [Rob Hanna Talks Content 4.0 on the Content Journeys Podcast](https://www.precisioncontent.com/rob-hanna-talks-content-4-0-on-the-content-journeys-podcast/) - [Rob Hanna will be at ConVEx IDEAS 2022](https://www.precisioncontent.com/rob-hanna-will-be-at-cidm-ideas-2022/) - [Meeting the Audience Where They Are: Writing for Microcontent](https://www.precisioncontent.com/writing-for-microcontent/) - [Harnessing the Value of Content](https://www.precisioncontent.com/harnessing-the-value-of-content-2/) - [Modeling Content for Omnichannel](https://www.precisioncontent.com/modeling-content-for-omnichannel/) - [Omnichannel-Ready Writing Methodology](https://www.precisioncontent.com/improving-usability-with-an-omnichannel-ready-writing-methodology/) - [Nonfungible Content: NFTs and Content Management](https://www.precisioncontent.com/nonfungible-content-nfts-and-content-management/) - [Microcontent Migration: Making the Move to New Content Opportunities](https://www.precisioncontent.com/microcontent-migration-making-the-move-to-new-content-opportunities/) - [Authoring and Publishing Microcontent in 2022 and Beyond](https://www.precisioncontent.com/microcontent-authoring-managing-and-publishing-content-in-2022-and-beyond/) - [Precision Content named a Great Place to Work®](https://www.precisioncontent.com/precision-content-named-a-great-place-to-work/) - [Catch Precision Content at These Upcoming 2022 Conferences!](https://www.precisioncontent.com/catch-precision-content-at-these-upcoming-2022-conferences/) - [Refactoring XML Content for Iterative Model Development](https://www.precisioncontent.com/dec-1-2021-refactoring-xml-content-for-iterative-model-development/) - [Microcontent in Action: How One Organization Reuses Their Most Important Content](https://www.precisioncontent.com/microcontent-in-action-how-one-prominent-organization-reuses-their-most-important-content/) - [Top 3 Simple Technical Writing Tips for Microcontent: Chunking, Titling, and Lists](https://www.precisioncontent.com/top-3-simple-technical-writing-tips-for-microcontent-chunking-titling-and-lists/) - [Catch Precision Content at LavaCon 2021](https://www.precisioncontent.com/catch-precision-content-at-lavacon-2021/) - [Project Management Can Enhance Your Tech Comm Toolkit](https://www.precisioncontent.com/parlez-vous-pm-how-learning-the-language-of-project-management-can-enhance-your-tech-comm-toolkit/) - [How Designing an Information Architecture is Like Building an Underwater Tunnel](https://www.precisioncontent.com/how-designing-an-information-architecture-is-like-building-an-underwater-tunnel/) - [DCL Learning Series](https://www.precisioncontent.com/dcl-learning-series/) - DCL Learning Series - [On Rocket Ships and Horses’ Asses: Where Did Your Content Standards Come From?](https://www.precisioncontent.com/blog-on-rocket-ships-and-horses-asses-where-did-your-content-standards-come-from/) - On Rocket Ships and Horses’ Asses: Where Did Your Content Standards Come From? - [AJCC explores DITA/XML and Precision Content® to simplify content for doctors](https://www.precisioncontent.com/ajcc-explores-ditaxml-and-precision-contentto-simplify-content-for-doctors/) - AJCC explores DITA/XML and Precision Content® to simplify content for doctors - [What does high-value content look like? Download new tip sheet](https://www.precisioncontent.com/what-does-high-value-content-look-like/) - What does high-value content look like? Download new tip sheet - [New partners! We're making new friends. Check out who we're working with.](https://www.precisioncontent.com/new-partners-were-making-new-friends-check-it-out/) - New partners! We're making new friends. Check out who we're working with. - [Information Development World 2018 - Early Bird pricing still available](https://www.precisioncontent.com/information-development-world-2018-early-bird-pricing-still-available/) - Information Development World 2018 - Early Bird pricing still available - [The Future is Now. Is your content ready?](https://www.precisioncontent.com/the-future-is-now-neuroscience-chatbots-voice-and-microcontent/) - If you're like many of us in tech pubs, your company has already dipped their toes into the rapidly developing field of chatbots and voice. - [LavaCon 2018 conference](https://www.precisioncontent.com/lavacon-2018-creating-content-experience-ecosystems/) - The world of content creation and delivery is changing fast. Join us at LavaCon 2018 and gain the strategy and know-how to future-enable your content. - [Precision Content joins list of Top 100 digital content companies](https://www.precisioncontent.com/precision-content-join-list-of-top-100-companies/) - Precision Content is proud to announce our inclusion in this year’s list top 100 companies that matter the most in the digital content industry. - [Going Micro: Adapting Content for Intelligent Machines](https://www.precisioncontent.com/going-micro-adapting-content-for-intelligent-machines/) - Going Micro: Adapting Content for Intelligent Machines - [TechDocs Roundup 2019](https://www.precisioncontent.com/techdocs-roundup-2019/) - Learn how modern tech comm shops create, manage, and deliver technical content. - [Join us at DITA North America & Journeys 2020](https://www.precisioncontent.com/join-us-at-the-dita-north-america-conference/) - Join the Center for Information-Development Management (CIDM) for the 22nd Annual DITA North America conference in Phoenix, Arizona, September 21-23, 2020. - [Coffee & Content: Exceptional Customer Experiences Require Microcontent](https://www.precisioncontent.com/exceptional-customer-experiences-require-microcontent/) - Grab a cup of joe and join this free webinar to hear Precision Content's Rob Hanna, and easyDITA's Patrick Bosek talk about why content creators should focus their efforts on the creation of micro—moments. - [Join us at Adobe DITAWorld 2020](https://www.precisioncontent.com/join-us-at-adobe-ditaworld-2020/) - Join us at Adobe DITAWorld 2020 - [Precision Content is pleased to annouce a new strategic partnership with Tahzoo](https://www.precisioncontent.com/tahzoo-partnership/) - Precision Content and Tahzoo join forces to provide comprehensive Content Services for Content Strategy, DITA Consulting and Content Transformation (Content as a Service) Toronto, Canada, June 17, 2020. - [Waterfall doesn’t work. Scrum makes execs uneasy. Don’t despair! We have a better alternative.](https://www.precisioncontent.com/iid-blog-promo/) - Waterfall doesn’t work. Scrum makes execs uneasy. Don’t despair! We have a better alternative. - [How to Create a Voice and Tone Strategy That Wins With Customers](https://www.precisioncontent.com/voice-and-tone-strategy-blog-promo/) - How to Create a Voice and Tone Strategy That Wins With Customers - [How Content Models Bring Value To Customer Engagement](https://www.precisioncontent.com/how-content-models-bring-value-to-customer-engagement/) - How Content Models Bring Value To Customer Engagement - [Information Visualization: Does the Brain Seek and Use Written Information Differently Based on Its Visual Structure?](https://www.precisioncontent.com/information-visualization-does-the-brain-seek-and-use-written-information-differently-based-on-its-visual-structure/) - Information Visualization: Does the Brain Seek and Use Written Information Differently Based on Its Visual Structure? - [How People Read Online: Lessons Learned From Eye-Tracking and Usability Testing](https://www.precisioncontent.com/how-people-read-online-promo/) - How People Read Online: Lessons Learned From Eye-Tracking and Usability Testing - [Join us at the LavaCon Conference 2016](https://www.precisioncontent.com/the-lavacon-conference-las-vegas-2016/) - LavaCon is a gathering place for content strategists, documentation managers, and other content professionals who are willing to share their best practices and lessons learned - [Leveraging Cognitive Science for Topic-Based Authoring](https://www.precisioncontent.com/communitech-meetup-in-kitchener/) - Leveraging Cognitive Science for Topic-Based Authoring - [DITA/XML Author Training using Precision Content®](https://www.precisioncontent.com/dita-training/) - This four-day hands-on training course is designed to teach you everything you need to know to begin creating well-formed XML content using the Darwin Information Typing Architecture (DITA). - [Join us at the Virtual Summit on Advanced Practices in Technical Communication](https://www.precisioncontent.com/join-us-at-the-virtual-summit-on-advanced-practices-in-technical-communication-its-free/) - The Virtual Summit on Advanced Practices in Technical Communication is a free, three-day event designed especially for technical communication professionals. - [Check out past webinar recordings](https://www.precisioncontent.com/webinar-recordings/) - Check out past webinar recordings - [Join us at CMS / DITA North America](https://www.precisioncontent.com/join-us-at-cms-dita-north-america/) - Precision Content is pleased to be sponsoring the CIDM 2017 Content Management Strategies / DITA North America Conference in San Diego, CA. - [Are you using #DITA? How's it going? Take the survey. Get the data.](https://www.precisioncontent.com/dita-satisfaction-survey/) - [Join us at STC Summit – June 5-9, 2021](https://www.precisioncontent.com/join-us-at-stc-summit-june-5-9-2021/) - [Join Us at ContentTECH Summit – June 8-10, 2021](https://www.precisioncontent.com/join-us-at-contenttech-summit-june-8-10-2021/) - [Join us online at OmnichannelX 2021 | Save 30% with code OMNIXPC21](https://www.precisioncontent.com/join-us-at-omnichannelx-2021/) - Omnichannel X brings together leaders in content, design, governance, and systems and will support your omnichannel success. Tickets on sale now! - [Tridion Expert Summit (TXS) North America – June 2 & 3, 2021](https://www.precisioncontent.com/tridion-expert-summit-txs-north-america-june-2-3-2021/) - [Precision Content Speaking About the Future of TechComm at ConVEx 2021](https://www.precisioncontent.com/precision-content-speaking-about-the-future-of-technical-communications-at-convex-2021/) - [Looking Beyond Agile: Structured Content Development and the Iterative and Incremental Development Methodology](https://www.precisioncontent.com/learn-more-about-why-dita-and-agile-go-so-well-together/) - [What is a Unified Content Strategy?](https://www.precisioncontent.com/what-is-a-unified-content-strategy/) - [The LavaCon Content Strategy Conference](https://www.precisioncontent.com/the-lavacon-content-strategy-conference-2/) - LavaCon the place where content rock stars gather to share best practices, build professional relationships, and to find consultants and vendors who can solve your content-related business problems. The 2020 program includes speakers from Amazon, Google, Microsoft, LinkedIn, Twitter, Netflix, NBCUniversal, and more. - [Join us at the Spectrum 2020 conference](https://www.precisioncontent.com/spectrum-2020/) - The Expanding Spectrum of Technical Communication Every year the range expands of roles filled by technical communicators, audiences they serve, topics they address, skills they need, and areas of special interest to the field. The 2020 theme, The Expanding Spectrum of Technical Communication, reflects the exciting and challenging scope of work we do now as - [See you at LavaCon 2019 - Gold Sponsor](https://www.precisioncontent.com/join-us-at-lavacon-2019/) - Intelligent Microcontent: At the Point of Content Convergence. Content distilled down to appropriate chunks of information in the form of intelligent microcontent take on a new life when they are made available to the enterprise for consumption and reintegration across different business functions. The silos all but disappear when content is rendered to microcontent that - [Precision Content Structured Authoring Training Workshop: Writing Microcontent](https://www.precisioncontent.com/webinar-precision-content-structured-authoring-training-workshop-writing-microcontent/) - [Join us at the STC NY Metro Chapter](https://www.precisioncontent.com/join-us-at-the-stc-ny-metro-chapter/) - [[Workshop] Precision Content® Fundamentals](https://www.precisioncontent.com/workshop-precision-content-authoring-fundamentals/) - [The RIDE conference - The future of Tech Comm](https://www.precisioncontent.com/ride-conference-ottawa-on/) - The RIDE is CIDM’s one-day regional conference, designed to provide a “highlight reel” of the innovative and successful strategies that leading companies are taking in the area of information development. Precision Content is pleased to be sponsoring this great event in our nation's capital. When: September 26, 2018 Where: Canada Science and Technology Museum, 1867 St - [AGAIN: The Neuroscience of Repetition](https://www.precisioncontent.com/webinar-again-the-neuroscience-of-repetition/) - What's a major factor in your customers' buying decision? Memory. One dimension related to creating memorable content is repetition. Few contest the impact of repetition on memory. However, few do it well. We can place any idea, thought or purpose on our customers' minds through repetition. Repetition opens doors, so it is worthwhile to look at the - [Join us Info Development World 2017](https://www.precisioncontent.com/see-you-at-info-development-world-2017/) - Information Governance Equals Information Opportunity May 16, 2017 3:45 pm - 4:05 pm You’ve just rolled out a new delivery platform for your content and everything looks great. Except in the back of your mind you know you’ve done this all before and it only took six months before the cracks started showing. Two years - [An Interview with Rob Hanna & Scott Abel](https://www.precisioncontent.com/an-interview-with-rob-hanna-scott-abel/) - By Scott Abel | STC Senior Member In the digital age, change happens quickly. This column features interviews with the movers and shakers—the folks behind new ideas, standards, methods, products, and amazing technologies that are changing the way we live and interact in our modern world. Read the full interview at https://www.stc.org/intercom/2017/03/an-interview-with-rob-hanna-of-precision-content/ - [WittyDITA™ Launched at the LavaCon Conference 2016](https://www.precisioncontent.com/wittydita-launched-at-lava-con-2016-in-las-vegas-nv/) - WittyDITA™ launched at LavaCon 2016 Share your content™ Mississauga, ON, October 20, 2016– Precision Content announced today that they have chosen this year's LavaCon conference in Las Vegas, NV, booth #6, to officially launch their newest DITA publishing product, WittyDITA™. WittyDITA™ is a collaborative development project with WittyParrot of San Jose, CA that allows companies - [AIIM Event - Information @ Work](https://www.precisioncontent.com/aiim-event-information-work/) - WHY ATTEND? IMPROVE PRODUCTIVITY, LOWER COSTS, AND REDUCE YOUR RESPONSE TIME In today's business world, customers expect organizations to be able to adjust, respond, and deliver products and services effectively, efficiently -- and on their schedules. Are your business processes designed to handle this kind of demand? Join us for this event to hear from - [Best Practices for Developing Policies and Procedures](https://www.precisioncontent.com/best-practices-for-developing-policies-and-procedures/) - Thursday, October 6 - 10:00am PT/ 1:00pm ET Policies and procedures are broad-reaching because they impact your entire organization—from employees to customers. So it’s no surprise that the authoring and production of these critical documents can be complex—with a large number of people involved—while also trying to enforce internal standards, regulations, and security. What’s more, - [Harnessing the Value of Content](https://www.precisioncontent.com/harnessing-the-value-of-content/) - Tuesday, October 18 - 10:00am PT/ 1:00pm ET Forward-thinking businesses are taking concrete steps to break down departmental silos that impede the creation, management, and flow of high-value content across their enterprise. These businesses understand that while, for most, these critical information assets have no real book value, they have a very high intrinsic value - [Download Our White Papers](https://www.precisioncontent.com/download-our-white-papers/) - [AIIM Council on "Infonomics"](https://www.precisioncontent.com/executivecouncil_infonomics_washington/) - Precision Content is pleased to be part of this timely discussion The AIIM Executive Leadership Council brings together top thinkers, high performance practitioners and leaders in information management to discuss, define, and direct the Future of Information Management. The Council itself is made up of AIIM solution provider and user companies at the Executive Council membership level. - [Precision Content hires Jonathan Piasecki as Director of Technical Services](https://www.precisioncontent.com/precision-content-hires-jonathan-piasecki-as-director-of-technical-services/) - MISSISSAUGA, ON April 4, 2016 — Precision Content Authoring Solutions Inc., a full service content management consultancy specializing in structured content, information architecture, content design, training, and deployment, today announced that Jonathan Piasecki has accepted the new role of Director of Technical Services. Jonathan brings nearly 20 years of technical communication experience to Precision Content, having - [[Demo] Come see DITA InPrint in Action](https://www.precisioncontent.com/event-cooking-the-books-easy-styling-and-publishing-of-dita-content-to-word-and-pdf/) - Attendees will use DITA InPrint to design their own publishing templates — easily and quickly modifying page layouts, paragraph and character styles, table styles, and even styles for tables of contents and indexes. Go from DITA XML to Word and PDF with DITA InPrint. - [Join us at AIIM 2016 - Digital Transformation in Action](https://www.precisioncontent.com/the-aiim-conference-2016/) - We are at a unique moment in time. During the next 3-5 years, the accumulated impact of technological improvements will force organizations to transform or risk irrelevancy. In these chaotic and disruptive times, information is your most important asset. Learn the skills needed to manage it at The AIIM Conference 2016. Experience 3-days of interactive sessions - [Profiling content: What does your writing say about you?](https://www.precisioncontent.com/blog-your-customers-are-profiling-you-content-what-does-your-writing-say-about-you/) - [2016 Canadian Credit Union Conference](https://www.precisioncontent.com/2016-canadian-credit-union-conference/) - Visit us at booth #31 at the first national conference of the Canadian Credit Union Association (CCUA) where we'll get together with leaders from across Canada looking at ways to grow and evolve the Canadian Credit Union industry for the future. Precision Content will be exhibiting and sharing our success helping Credit Unions improve productivity and performance, reducing - [North Pole requests Precision Content services](https://www.precisioncontent.com/north-pole-orders-precision-content-services/) - The Christmas spirit has filled the Precision Content Authoring Solutions Inc.’s offices, as we’ve received a message from Mr. Kris Kringle, CEO of North Pole Enterprises requesting our services. We are honored to be contacted by such an historic and successful operation and we are please to have the opportunity to start a business relationship with Mr. - [Help us, Obi Wan Kenobi; you’re our only hope …](https://www.precisioncontent.com/may-the-dita-force-be-with-you/) - Darwin Information Typing Architecture (DITA) is experiencing a gratifying upswing of adoption over the last 10 years or so. But adopters are often adrift when it comes to how, exactly, they should use it. - [AIIM First Canadian Chapter - Social Business Networking](https://www.precisioncontent.com/aiim-first-canadian-chapter-social-business-networking/) - Come out and meet others who love to chat about how to manage information chaos! - [Survey on Content Creation and Reuse, extended until Nov. 14](https://www.precisioncontent.com/survey-on-content-creation-and-reuse/) - Enter to win an Apple Watch! - [tcworld conference 2015, Stuttgart, Nov. 10-12](https://www.precisioncontent.com/tcworld-conference-2015-stuttgart-nov-10-12/) - The premier European conference for the technical communications industry. If you're on the bleeding-edge of tech-comm, you have to be there! - [WEBINAR](https://www.precisioncontent.com/full-on-dita-strategies-beyond-technical-publications-2/) - FULL-ON DITA STRATEGIES BEYOND TECHNICAL PUBLICATIONS - [The AIIM Road Trip](https://www.precisioncontent.com/the-aiim-road-trip/) - It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many - [The AIIM Road Trip](https://www.precisioncontent.com/the-aiim-road-trip-2/) - Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia - [SPEAKER](https://www.precisioncontent.com/speaker/) - Join our President, Rob Hanna, for “Full-on DITA Strategies Beyond Technical Publications.” Rob will take a brief look back at exploratory work conducted by the Business Documents Subcommittee of the DITA TC and how tools and methods have evolved since. Rob will examine the value of useful semantic markup and models for the enterprise and - [SPONSOR](https://www.precisioncontent.com/sponsor/) - San Jose, California - Information Development World 2015 is the only conference dedicated to helping organizations rethink the way they create, manage, and deliver content experiences. Precision Content is sponsoring this important conference to connect with leading organizations who realize content is valued business asset and where customer experience is more than just lip service. ## Pages - [Home](https://www.precisioncontent.com/) - [Content Readiness QuickScan](https://www.precisioncontent.com/content-readiness-quickscan/) - Free 5-Day Content Review Know what's holding your content back. Before you invest in AI, structured authoring, or a CCMS, get a clear view of the risks, gaps, and opportunities in your current content. 5 business days Representative sample Executive-ready findings Request your QuickScan Find your highest-priority content issue. Submit the form and we’ll confirm - [Contact us](https://www.precisioncontent.com/contact-us/) - Contact Precision Content Build the source of truth your people and AI can rely on. Contact us and share your situation. We’ll help identify the right starting point across content strategy, structured authoring, governance, technology, training, and AI readiness. Start the conversation Tell us what you are working on. Share the business problem, content challenge, - [aem-guides-experts](https://www.precisioncontent.com/aem-guides-experts/) - Adobe Experience Manager Guides Services AEM Guides implementation, architecture, and technical expertise. Precision Content helps enterprise teams implement, configure, stabilize, and scale Adobe Experience Manager Guides. We bring the solution architecture, publishing, DITA/XML, migration, integration, development, and adoption expertise needed to make AEM Guides work in production. Talk to an AEM Guides expert → Implementation - [Your Path to Trusted, AI-Ready Content](https://www.precisioncontent.com/your-path-to-trusted-ai-ready-content/) - Your path starts here Build trusted content infrastructure before you scale. We help enterprise teams find the right starting point, prove the approach with real content, and scale only when the evidence supports it. Find your starting point → See the engagement path How we work Start with the business problem. Not the platform. Most - [Intelligent Content for the AI Era](https://www.precisioncontent.com/intelligent-content-for-the-ai-era/) - Enterprise content infrastructure Intelligent content for the AI era. Turn fragmented enterprise content into a trusted knowledge layer for customers, employees, digital channels, and AI. Start with content readiness → Explore the path The new content question Can the business trust what people and AI rely on? 01 StructuredConsistent information types, patterns, and relationships. 02 - [Our Partners](https://www.precisioncontent.com/who-we-work-with/partners/) - EasyDITA, Simply XML and DITA InPrint for DITA Authoring, Content Management, Publishing XML Content & Designing Corporate Publishing Templates. - [Build Internal Capability](https://www.precisioncontent.com/how-we-help-you/training/) - We offer Technical Writing and Content Training Services to create skilled, effective, and productive resources. Invest in Sustainable, High-value Content for your Enterprise. - [Turn Knowledge Debt into trusted Content Infrastructure](https://www.precisioncontent.com/how-we-help-you/turn-knowledge-debt-into-trusted-content-infrastructure/) - Content as Infrastructure Turn Knowledge Debt into trusted Content Infrastructure. We help enterprise teams identify what is holding their content back, prove a better approach with real content, and scale only when the evidence supports it. Start with clarity. Prove the value. Build what lasts. Assess Your Knowledge Debt See the Offer Path The - [Precision Content Writer Training](https://www.precisioncontent.com/writer-training/) - Precision Content Writer Training Your content problems are not caused by bad writers. They are caused by the absence of a shared writing system. Without a clear method, every writer makes different decisions. Reviews get longer. Content becomes inconsistent. Readers lose confidence. AI simply scales the confusion. More rewriting and rework Slower reviews and approvals - [How We Help You](https://www.precisioncontent.com/how-we-help-you/) - [](https://www.precisioncontent.com/how-we-help-you/usability-lab/) - Content Performance Usability Lab Stop guessing whether your content works. Measure how people find, understand, and use information, then prove the impact of better content with controlled before-and-after testing. The Precision Content® Usability Lab turns content quality into evidence. We benchmark performance, transform the content, re-test the same scenarios, and quantify the gains in - [The Precision Content® Method](https://www.precisioncontent.com/the-precision-content-method/) - The Precision Content® Method Turn complex content into trusted knowledge infrastructure. One structured method for making content clearer for people, more consistent across teams, and more reliable for AI. The Precision Content® writing methodology changes how information is planned, structured, written, reviewed, and reused. It creates a shared system for turning fragmented documents into - [Transform Legacy Content for AI and Scale](https://www.precisioncontent.com/how-we-help-you/content-transformation/) - We Transform Content to make information easier to read and understand, for Maximum Usability. Convert Content between different file formats. - [Build the Right Content Platform](https://www.precisioncontent.com/how-we-help-you/ccms-services/) - Unlock the Value in Your Content. Content Audit, Strategy, Planning and Creation. Technology Review and implementation for the governance of usable content. Policies and Procedures - [Establish Control Across Content Operations](https://www.precisioncontent.com/how-we-help-you/content-ops/) - Information Architecture Consulting – Focus, Organize, Structure, and Label your content in an effective and sustainable way. ECM consulting, Metadata & Taxonomy Design - [Global Bank Case Study | 72% Fewer Errors with Structured Content](https://www.precisioncontent.com/case-study-structured-content-global-bank/) - Case Study • Global Fortune 100 Bank The bank did not have a search problem. It had a source-content problem. Precision Content transformed dense, inconsistent procedures into structured knowledge that employees could find, understand, and trust. The result was measurable: fewer errors, faster answers, stronger confidence, and a governed foundation for AI-enabled knowledge experiences. See how a global bank transformed legacy knowledge into structured, AI-ready content. Reduced errors by 72% and improved time-to-answer by 47%. - [Presentations & Recordings](https://www.precisioncontent.com/presentations-recordings-catalog/) - See our archive of presentations, recordings, and slide decks, going back to 2015. - [White Papers](https://www.precisioncontent.com/resources/white-papers/) - Information Types for AI-Ready Content DITA information types are more than templates. They are semantic structures that help content match how people think, learn, and act. Learn how concept, task, reference, principle, and process content types can improve clarity, reuse, retrieval precision, and AI-ready content performance. 📄 Download White Paper DITA Success or DITA Disaster? - [Case Studies](https://www.precisioncontent.com/case-studies/) - Great companies working to make their content extraordinary How the Documentation Team at Mastercard Reduced Time-to-Answer by 42% and Transformed Customer Experiences Faced with inconsistent and unclear documentation that slowed teams and frustrated users, Mastercard partnered with Precision Content to establish a structured approach—driving better quality, faster answers, and stronger governance. Industry: Technology Key results: - [Our Clients](https://www.precisioncontent.com/who-we-work-with/client-list/) - Precision Content clients are our partners and our priority. Meet Our Satisfied Clients; mid to large enterprises, complex and regulated. - [Your content is now infrastructure for AI-driven knowledge management](https://www.precisioncontent.com/our-technology/) - Our DITA XML Authoring Technology provides the best Technical Communications Services. Your enterprise’s content is a valuable asset. Let us help you leverage it! - [AEM Guides](https://www.precisioncontent.com/aem-guides/) - Adobe AEM Guides Conference • Las Vegas 2026 Get More from AEM Guides. Content is no longer just for publishing. It is infrastructure for AI. Precision Content helps Adobe customers turn AEM Guides, Sites, and Assets into stronger reuse, better governance, faster publishing, and AI-ready content operations. Book an AEM Guides Strategy Session The shift - [convex26](https://www.precisioncontent.com/convex26/) - ConVEx 2026 • Precision Content Write for People. Structure for AI. Your content is now infrastructure for AI. Transform it into a governed, reusable system that supports a modern content supply chain and delivers reliable outcomes for people and AI at scale. Contact us See engagement model The shift Most teams today Documents → Chunking - [AI-Ready-Check](https://www.precisioncontent.com/ai-ready-check/) - Precision Content • Diagnostic Offer Your content is already training AI. Do you trust it? AI-Ready Clarity Check In 5–10 days, we show you whether your content can be trusted by people and AI. We show you where meaning breaks down, where structure fails, and what to fix first. Book Your AI-Ready Clarity Check See - [Cognition](https://www.precisioncontent.com/cognition/) - Precision Content • Assessment Offer Content-to-Cognition™ Assessment See how your content actually performs for people and AI. Share a sample and get a clear, evidence-based breakdown of where it works, where it breaks, and what to fix first. Book your assessment See how it works Performance scoring AI readiness Prioritized fixes What you’ll see Where - [AI-ready DITA](https://www.precisioncontent.com/ai-ready-dita/) - ConVEx 2026 • Featured Session Tuesday, April 14, 2026 1:00 PM Rob Hanna The AI-Ready DITA Pipeline Modeling, Metadata, and Machine Understanding Learn how to evolve DITA models, taxonomies, metadata strategies, and Open Toolkit publishing streams to create cleaner, more structured, AI-ready content for retrieval, reasoning, and generation. Explore the session Connect with Precision Content - [CS&IA](https://www.precisioncontent.com/5660-2/) - Content Strategy • Information Architecture • Structured Authoring Content Strategy & Information Architecture Your content is your infrastructure. Without the right structure, nothing scales — not personalization, not omnichannel delivery, and definitely not AI. At Precision Content, we integrate content strategy, information architecture, and structured authoring to build a durable foundation for your entire knowledge - [IA Training-1](https://www.precisioncontent.com/ia-training-1/) - ✨ New Cohort • Limited Seats Precision IA Mastery — Build a Scalable, AI-Ready Content Ecosystem Standardize structure. Boost reuse. Eliminate rework. This hands-on program turns Information Architects into force multipliers—ready to design, govern, and optimize DITA-based content at enterprise scale. Enroll Your Team View Course Details Content Modeling DITA Specialization Taxonomy & Metadata - [Pink slip 2](https://www.precisioncontent.com/pink-slip-2/) - Precision Content® • Writer Training for the AI Era AI is handing out pink slips. Write for the future or get rewritten. AI won’t replace great technical writers. It will absolutely steamroll slow, bloated, copy-paste docs and the people who cling to them. This program turns you from “person who types words” into the architect - [AI-Ready Writer 12](https://www.precisioncontent.com/ai-ready-writer-12/) - For technical writers • docs teams • content pros Become the AI-Ready Writer on Your Team. The AI-Ready Writer Accelerator™ trains you to structure content that people trust, and AI treats as ground truth. 🎓 Enroll in the AI-Ready Writer Accelerator 💬 Book a 30-Minute Discovery Call “Honestly, the best online training course I’ve ever - [Turn Your Documentation into AI-Ready Infrastructure](https://www.precisioncontent.com/turn-your-documentation-into-ai-ready-infrastructure/) - For technical writers • docs teams • content pros Turn Your Documentation into AI-Ready Infrastructure. Learn structured writing so you can move from “technical writer” to “content engineer” in the AI era — with the AI-Ready Writer Accelerator, powered by the award-winning Precision Content® Writer Training Program. With AI everywhere, your words are no longer - [](https://www.precisioncontent.com/our-technology/what-is-precision-content/) - Precision Content is a topic-based structured authoring methodology for planning, authoring, and publishing structured content. Leverage your content assets today! - [](https://www.precisioncontent.com/method/) - Structured Authoring • AI-Ready Content The Precision Content Method Turn complex documents into clear, reusable, AI-ready knowledge. A proven framework trusted by global enterprises to make every word work harder—for people and machines. Instant clarity • Faster publishing • AI-ready from day one ▶ Watch How It Works 📅 Book a Free Assessment The Problem: - [](https://www.precisioncontent.com/5480-2/) - Structured Authoring • AI-Ready Content The Precision Content® Method Turn complex documents into clear, reusable, AI-ready knowledge. A proven framework trusted by global enterprises to make every word work harder—for people and machines. Instant clarity • Faster publishing • AI-ready from day one ▶ Watch How It Works 📅 Book a Free Assessment Why documentation - [AI-ready 3](https://www.precisioncontent.com/ai-ready-3/) - AI-Ready Writer Training You don’t write docs. You build trust for humans and AI. Writers are no longer support. You’re infrastructure. Learn the system Fortune 1000 teams use to create content AI can trust—clear, accurate, usable. Learn in 2 weeks what schools can't teach in 2 years. Enroll Now — $179 ⚡ Try Module One Free — No Sign‑Up No fluff • Self‑paced • Instant - [AI-ready 2](https://www.precisioncontent.com/ai-ready-2/) - AI-Ready Writer Training Write for Human. Write for AI. Better. Upgrade from technical writer to content engineer. Learn the patterns Fortune 1000 teams use to ship content that’s clear for humans and reliable for AI. Enroll Now — $179 ⚡ Try Module One Free — No Sign-Up Instant access • Self-paced • Certificate on completion - [PC-writer](https://www.precisioncontent.com/pc-writer/) - AI-Ready Writer TRAINING Writing for Humans? Writing for Machines? Do Both—Better. From: Technical writer → To: Content engineer. The writers who win aren’t typing faster — they’re designing content systems. This training accelerates that shift — giving you the patterns, structure, and strategy to create content that people and AI can trust. Enroll Now — - [](https://www.precisioncontent.com/ai-ready-writer/) - AI-Ready Writer TRAINING Writing for Humans? Writing for Machines? Do Both—Better. From: Technical writer → To: Content engineer. The writers who win aren’t typing faster — they’re designing content systems. This training accelerates that shift — giving you the patterns, structure, and strategy to create content that people and AI can trust. Enroll Now — - [Our People](https://www.precisioncontent.com/about-us/our-people/) - Learn about Precision Content Authoring Solutions Inc. and Meet Our Talented Team Members and Key Associates. Let us help you leverage your content! - [Industry recognition](https://www.precisioncontent.com/industry-recognition/) - Awards & Recognition 🏆 Precision Content® Writer Training Program Wins I4PL Award of Excellence Our Precision Content® Writer Training Program earned the Institute for Performance and Learning Award of Excellence (Designing Curricula), recognizing the end-to-end transformation of our flagship structured writing course—now delivered as high-impact, self-paced eLearning. Teams use this program to build a shared - [Precision Content Authoring Solutions Accessibility Policy](https://www.precisioncontent.com/precision-content-authoring-solutions-accessibility-policy/) - Accessibility (AODA) Policy Last updated: October 3, 2025 Statement of Organizational Commitment Precision Content Authoring Solutions Inc. (“Precision Content”) is committed to ensuring equal access and participation for people with disabilities. We treat people with disabilities in a manner that maintains their dignity and independence. We believe in integration and are committed to meeting the - [Privacy Policy](https://www.precisioncontent.com/privacy-policy/) - This privacy policy contains details about how Precision Content manages your personal information. - [Quick-Start Packages](https://www.precisioncontent.com/quick-start-packages/) - Prove the ROI of Structured Content—Before You Commit Each package fits seamlessly into your content operations strategy—de-risking transformation, securing executive buy-in, and accelerating your path to intelligent, scalable, AI-ready content. $5,000 1. Before & After Transformation Lab Test Your Content—See the Difference What It Is: A 1-week engagement where we transform up to 3 pages - [Contact](https://www.precisioncontent.com/contact/) - Fill out our short contact form for Inquiries or Information about our Technical Communications Services. We will reply promptly. Or call us: +1 (647) 265-8500 - [Adobe Summit](https://www.precisioncontent.com/adobe-summit/) - Making the web more exciting one pixel at a time. - [Get in touch with us](https://www.precisioncontent.com/get-in-touch/) - Complete the form below to help us understand more about your organization and your content challenges and we'll get in touch. - [Your Complete Solution Partner: Unlock CCMS Success with Our Full-Service Approach](https://www.precisioncontent.com/your-full-service-solution-partner/) - What makes Precision Content different is our complete range of services designed to elevate your content management journey. With our expertise and thought leadership, your organization can navigate the complexities of digital knowledge management, streamline operations, and deliver exceptional experiences to your audience. Our services include: 1. Consulting: Our seasoned experts collaborate with you to - [Careers](https://www.precisioncontent.com/about-us/careers/) - Are you passionate about content quality? We’re a growing start-up offering innovative products and services in the field of content management and structured authoring. We help organizations transform their critical business content to improve productivity and reduce risk. We are always on the lookout for new, motivated, easy-to-work-with talent in the fields of information architecture - [AEM Guides Experience Makers 2023](https://www.precisioncontent.com/vegas2023/) - Get Ready for the Future of Content with AEM Guides and Precision Content As an EXPERIENCE MAKER, you know that content is no longer king - it's the entire kingdom. As an Adobe AEM Guides implementation partner, Precision Content is ready to help you take control of your content to create, manage, and deliver personalized - [Book a meet & greet appointment](https://www.precisioncontent.com/schedule-appointment/) - Are you ready to upgrade your content? Use the scheduling tool below to book your 30-minute meet and greet appointment. We look forward to speaking with you about your future success. Are you a client looking for technical support? Please visit our customer care page. - [The Next Big Thing - Microcontent](https://www.precisioncontent.com/the-next-big-thing-microcontent/) - [DITA Satisfaction Survey: Overcoming the BIG Challenges When Adopting DITA](https://www.precisioncontent.com/dita-satisfaction-survey-overcoming-the-big-challenges-when-adopting-dita/) - [Microcontent Architectures for DITA Deployments](https://www.precisioncontent.com/microcontent-architectures-for-dita-deployments/) - [The Future is Now: Neuroscience, Chatbots, Voice, and Microcontent](https://www.precisioncontent.com/the-future-is-now-neuroscience-chatbots-voice-and-microcontent/) - [DITA Satisfaction: Preparing for Success](https://www.precisioncontent.com/dita-satisfaction-preparing-for-success/) - [Writing Microcontent: Precision Content Structured Authoring Workshop Preview](https://www.precisioncontent.com/writing-microcontent-precision-content-structured-authoring-workshop-preview/) - [Elevating Intelligent Content to the Next Level](https://www.precisioncontent.com/elevating-intelligent-content-to-the-next-level/) - [Coffee & Content: Exceptional Customer Experiences Require Microcontent](https://www.precisioncontent.com/coffee-content-exceptional-customer-experiences-require-microcontent/) - [Let's Talk Content Strategy: Hiring a Content Strategy Consultant](https://www.precisioncontent.com/lets-talk-content-strategy-hiring-a-content-strategy-consultant/) - [Structured Authoring: Improve the Value & Comprehension of Your Content](https://www.precisioncontent.com/structured-authoring-improve-the-value-comprehension-of-your-content/) - [Enterprise publishing solutions](https://www.precisioncontent.com/enterprise-publishing-solutions/) - You spend a lot of time, money, and resources creating DITA content. Our publishing solutions make it possible to surface and share your DITA content across the enterprise in Microsoft Word, SharePoint, and WittyParrot. DITAinPrint™ Precision Content® DITAinPrint™ enables you to publish great-looking documents from your DITA XML content to Microsoft® Word®, PDF, and Apache™ - [WittyDITA™](https://www.precisioncontent.com/our-technology/wittydita/) - Communicate your DITA/XML in one voice Why it's awesome Precision Content® WittyDITA™ makes it possible to surface your DITA-based content with the rest of the enterprise like never before. How it works WittyDITA connects your component content management system (CCMS) to with the WittyParrot platform. WittyParrot then makes accessing that information easy with just a few clicks and - [DITAonPoint™](https://www.precisioncontent.com/our-technology/dita-onpoint/) - Publishing your DITA/XML to Microsoft SharePoint never looked so good SharePoint is everywhere. According to research from the Association for Intelligent Information Management (AIIM), up to 80% of Fortune 500 companies – the 500 highest-grossing American industrial corporations – use SharePoint as their primary intranet, communications and collaboration platform. DITA/XML is the world's fastest growing - [Marketing collateral](https://www.precisioncontent.com/mc/) - White papers Precision-Content-Innovating Content Creating and Reuse-2016 PrecisionContent - IW-InfoManagement-State-of-Industry-2016 DITA-Satisfaction_ResearchPaper_PrecisionContent Chatbot Summary 2018 Report TCW PCAuthoring Solutions-2018 2020 2020-DITA-satisfaction-report 2021 Technical Documentation Industry Survey Summary Report — Corona Virus Edition — The Content Wrangler B&A B&A_Health Care Services Before and After Time Test - AcmeCo-2019 Blog articles May the DITA force be with you - [Introduction to Precision Content Writing](https://www.precisioncontent.com/introduction-to-precision-content-writing/) - [vc_row][vc_column][vc_column_text] Welcome to the Introduction to Precision Content® Writing module. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Have questions about the training? Complete this form and we’ll get back you. Thanks! [/vc_column_text][/vc_column][/vc_row] - [Insurance Corporation of BC optimizes content and decreases time spent on broker portal by 78%](https://www.precisioncontent.com/who-we-work-with/case-studies/icbc/) - About The Insurance Corporation of British Columbia (www.icbc.com) is the provincial crown corporation provides vehicle insurance, driver licensing, vehicle licensing, and registration services for the province of British Columbia. The situation During a multi-year systems renewal transformation, ICBC’s management sought advice from Precision Content on the preparedness of certain areas including data governance, content standards, - [OmniX2020](https://www.precisioncontent.com/omnix2020/) - Thank you for joining us at OmniChannelX 2020 You want to do amazing things with your content. You want to take advantage of emerging technologies like chatbots and conversational user interfaces to deliver an omnichannel experience. However, with all the options and considerations it can feel like an uphill battle. The folks at Precision Content - [DITA2019](https://www.precisioncontent.com/dita2019/) - Thanks for visiting us at CMS / DITA North America 2019 Conference materials We're pleased to share these materials and invite you to download and share them with colleagues. Name Description Preparing your Content for Intelligent Machines, Joyce Lam Intelligent agents and AI-powered cognitive content solutions perform best with machine-ready content—intelligent content designed to be - [Our Value Proposition](https://www.precisioncontent.com/about-us/our-value-proposition/) - We help complex, regulated enterprises design and implement sustainable solutions for authoring, managing, and publishing high-value content. - [News & Events](https://www.precisioncontent.com/resources/events/) - Find Precision Content at these Upcoming Events. Read our Latest News updates on our Technical Communications Developments. - [Case Studies](https://www.precisioncontent.com/who-we-work-with/case-studies/) - See how companies benefit from working with us to make their content ridiculously easier to use, read and make searchable. - [Get started with the intelligent content](https://www.precisioncontent.com/get-started-with-the-intelligent-content/) - Your people need information to do their jobs. But as the quantity and flow of information and content overwhelm organizations, traditional management practices fail, impeding productivity and lowering customer satisfaction. We understand the relationship between data, content, information, and knowledge. We understand the content life-cycle, how it works, and why it doesn’t work. We help you transition to intelligent content so - [Landing Page](https://www.precisioncontent.com/credit-union-offer/) - [vc_row][vc_column][vc_column_text]by c[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1519298294950{background-image: url(https://www.precisioncontent.com/wp-content/uploads/2018/02/16001-new-slider.jpg?id=2394) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”first-row” el_id=”#first-row”][vc_column][vc_row_inner][vc_column_inner el_class=”special-clm” width=”1/6″][vc_single_image image=”2402″ img_size=”full” onclick=”custom_link” link=”#get-free” el_id=”special-offers”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1516034726195{margin-left: -50px !important;}”][vc_empty_space height=”200″][vc_empty_space height=”200″][vc_empty_space height=”200″][/vc_column_inner][vc_column_inner width=”1/3″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row full_width=”stretch_row”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_empty_space height=”50″][vc_column_text] Information is the building block [/vc_column_text][vc_column_text] Policies, procedures, and product information are building blocks of day-to-day bsuiness operations. However, all too often the - [About Us](https://www.precisioncontent.com/about-us/) - Precision Content Authoring Solutions Inc. is a full-service solution provider to medium- and large-scale organizations around the globe seeking help to better understand and solve their content challenges. Our core services involve designing and implementing innovative, scalable, and sustainable solutions for authoring, managing, and publishing high-value content. Our highly-respected technical team of developers, information architects, - [Precision Content® Discovery Workshop](https://www.precisioncontent.com/how-we-help-you/precision-content-workshop/) - The need to gain strategic value from content is increasing. Precision Content Authoring Solutions understands the content life-cycle. - [White Paper: Innovating Content Creation and Reuse](https://www.precisioncontent.com/whitepaper-innovating-content-reuse/) - Organizations typically focus on the management of content and not the content itself. Struggling with the exponential growth of content that is expanding across the enterprise, businesses are creating and filling corporate digital landfills, clogging operational processes without knowing their complete content holdings or the value contained within. This white paper explores the pain points and approaches - [Credit Cards & Transaction Processing Company Transforms Product Documentation with Precision Content](https://www.precisioncontent.com/who-we-work-with/case-studies/creditcards/) - This Fortune 1000 is a technology leader in the credit card processing industry with over $2 billion in annual revenues. The company engaged Precision Content to help implement a world-class content management solution that has transformed the company's product documentation. This innovative solution has been instrumental in their ability to support their customers -- the world's - [Media pack](https://www.precisioncontent.com/about-us/media-pack/) - Company description: Precision Content Authoring Solutions Inc. (dba Precision Content) Precision Content is a full-service solution provider to medium- and large-scale organizations around the globe seeking help to better understand and solve their content challenges. Our core services involve designing and implementing innovative, scalable, and sustainable solutions for authoring, managing, and publishing high-value content. Our highly-respected - [Join our mailing list](https://www.precisioncontent.com/join-our-mailing-list/) - Keep up to date with the latest blog posts, events, webinars, and promotions from Precision Content. We respect your privacy and protect your information. Read our privacy policy. - [Resources](https://www.precisioncontent.com/resources/) - [STC2017](https://www.precisioncontent.com/stc2017/) - Presentation resources Slides > CaaS-STC-May9 White paper: Innovating Content Creation & Reuse QRC: Tips for providing effective feedback ROI Calculator Smaply - Customer Journey Mapping Witty Parrot DITA Satisfaction Survey DITA Best Practices Webinar - [Thank you!](https://www.precisioncontent.com/thank-you/) - We appreciate your interest in our solutions. One of our customer experience managers will contact you shortly. Before you go, check out our latest blog articles? - [Schedule a demo](https://www.precisioncontent.com/contact/demo/) - We focus on the content itself. Let us show you what's possible We help enterprises solve complex information problems to enhance workforce communication, improve collaboration, and increase revenue. We would be pleased to walk you through an online demonstration of our solution. Please take a moment to complete the demo form and we’ll get back - [Data Sheets](https://www.precisioncontent.com/resources/data-sheets-whitepapers/) - [Presentations & Recordings](https://www.precisioncontent.com/resources/presentations-recordings/) - Watch our videos and webinars to learn more about Technical Communication Strategy and Structured Authoring for Sustainable, Usable Content. - [Special offer: Complimentary B&A transformation](https://www.precisioncontent.com/special-offer-complimentary-ba-transformation/) - How it works 1. You complete this online form 2. We email you to collect your content 3. You email us the content you want to see transformed (maximum ten pages) 4. Together we have a phone call to talk about your content 5. We transform your content using the Precision Content® method and tools 6. Together - [BCAA uses Precision Content® to “Googleize” their complex insurance reference manuals](https://www.precisioncontent.com/who-we-work-with/case-studies/bcaa/) - About BCAA With over 830,000 Members, BCAA serves one in three British Columbia households with industry-leading products including home, auto and travel insurance, roadside assistance, Evo Car Share, and full auto repair services at BCAA’s Auto Service Centres. Background While BCAA knew they needed to improve their existing selling, processing, and underwriting manuals that supported - [American Joint Committee on Cancer (AJCC) enhances usability of the cancer staging manual](https://www.precisioncontent.com/who-we-work-with/case-studies/ajcc/) - About AJCC is best known for defining cancer staging standards; officially known as the AJCC staging system. Situation In 2013, the AJCC identified a business need to simplify and produce content in multiple information products for their end users – medical professionals who use these products for selecting the most effective treatment, determining prognosis, and - [Westoba Credit Union adopts modern leading-edge content practices to transform policies and procedures](https://www.precisioncontent.com/who-we-work-with/case-studies/westoba/) - About Westoba Credit Union is a dynamic member-owned and controlled organization that provides comprehensive financial services designed to satisfy the social and economic needs of the members and communities it serves. With $1.3 billion in assets and 17 locations across the province, Westoba is Manitoba’s sixth largest credit union. Summary Requirements Make policies and procedures easier - [KPMG explores opportunity to dynamically deliver procedures to global consultants](https://www.precisioncontent.com/who-we-work-with/case-studies/kpmg-explores-opportunity-to-dynamically-deliver-procedures-to-global-consultants/) - About KPMG provides Audit, Tax, and Advisory services. We work closely with our clients, helping them to mitigate risks and grasp opportunities. KPMG International's member firms have 155,000 employees working in 155 countries/territories around the world. Situation KPMG identified a need to update the delivery medium of their procedures to global consultants. They needed a - [Industry Watch: Information Management - State of the Industry 2016](https://www.precisioncontent.com/industry-watch-information-management-state-of-the-industry-2016/) - AIIM Research Reveals Disconnect Between Risk Concerns and Policy Alignment AIIM’s new report, Information Management: State of the Industry 2016, underwritten in part by Precision Content, reveals that 59% of large organizations cite information risk as their biggest issue, yet few align information systems with governance policies. The number of large organizations citing risk and - [Presentations & Recordings New](https://www.precisioncontent.com/resources/presentations-recordings-2/) - [Who We Work With](https://www.precisioncontent.com/who-we-work-with/) ## Slideshows - [

Trusted Content Infrastructure

High-performance content for people and AI.

Measure content performance, improve quality, and build a trusted knowledge foundation that delivers faster answers, greater accuracy, and better business outcomes.

](https://www.precisioncontent.com/slideshow/trusted-content-infrastructure-high-performance-content-for-people-and-ai-measure-content-performance-improve-quality-and-build-a-trusted-knowledge-foundation-that-de/) ## Key Associates - [Martha MacMillan](https://www.precisioncontent.com/associate/martha-macmillan/) - [Noz Urbina](https://www.precisioncontent.com/associate/noz-urbina-content-strategist-founder-urbina-consulting/) ## Meet Our Team - [Kim Tang](https://www.precisioncontent.com/team/kim-tang/) - [Alex Bishop](https://www.precisioncontent.com/team/alex-bishop/) - [Pia Baldos](https://www.precisioncontent.com/team/pia-baldos/) - [Jo Lam](https://www.precisioncontent.com/team/jo-lam/) - [Jacquie Samuels](https://www.precisioncontent.com/team/jacquie-samuels/) - [Rob Hanna](https://www.precisioncontent.com/team/rob-hanna/) - [Martina Michalek](https://www.precisioncontent.com/team/martina-piasecki/) - [Chris MacMillan](https://www.precisioncontent.com/team/chris-macmillan/) - [Yara Jacobs](https://www.precisioncontent.com/team/yara-jacobs/) - [Veena Kothakonda](https://www.precisioncontent.com/team/veena-kothakonda/) - [Susanna Carlisi](https://www.precisioncontent.com/team/susanna-carlisi/) - [Dmitry Kirsanov](https://www.precisioncontent.com/team/dmitry-kirsanov/) - [Alina Kirsanova](https://www.precisioncontent.com/team/alina-kirsanova/) - [Grace Smith](https://www.precisioncontent.com/team/grace-smith/) - [Peihong Zhu](https://www.precisioncontent.com/team/peihong-zhu/) - [Myla Napalan](https://www.precisioncontent.com/team/myla-napalan/) - [Craig Dodman](https://www.precisioncontent.com/team/craig-dodman/) ## Presentations - [Microcontent Architectures for DITA Deployments](https://www.precisioncontent.com/presentation/microcontent-architectures-for-dita-deployments/) - Microcontent supports emerging technologies including chatbots and conversational user interfaces. One of the keys to intelligent microcontent is the ability to model content for the intended reader response. DITA goes a long way to modeling for intent, but finer-grained semantics are needed to take us the rest of the way. Join Scott Abel, The Content - [DITA Satisfaction: Preparing for Success](https://www.precisioncontent.com/presentation/dita-satisfaction-preparing-for-success/) - Join Scott Abel, The Content Wrangler, for a discussion with content strategy gurus Rob Hanna (Precision Content) and Val Swisher (Content Rules) about the findings from the 2020 DITA Satisfaction Survey. Rob and Val will explore several of the trends uncovered in the report and their impact on satisfaction in technical documentation shops that leverage - [What is Precision Content and Why Do We Need It?](https://www.precisioncontent.com/presentation/what-is-precision-content-and-why-do-we-need-it-2/) - Precision Content is a series of methods and principles for structured authoring developed by Rob Hanna in 2013. This methodology is based on a well-known body of research founded in cognitive and behavioral sciences that theorizes that all structured information can be classified into one of a discrete number of information types. Each of these - [Exceptional Customer Experiences Require Microcontent](https://www.precisioncontent.com/presentation/exceptional-customer-experiences-require-microcontent/) - We talk with information development guru, Rob Hanna, about why content creators should focus their efforts on the creation of micro—moments. Hanna will help us understand the role of microcontent — self-contained, atomic pieces of content — in the construction and management of exceptional content experiences. [Recording] Exceptional Customer Experiences Require Microcontent - [Let's Talk Content Strategy: Hiring a Content Strategy Consultant](https://www.precisioncontent.com/presentation/lets-talk-content-strategy-hiring-a-content-strategy-consultant/) - Creating content consistently and cohesively takes time, effort, and budget. Not to mention, the expertise and the specialized skillset. Bringing in a Content Strategy Consultant can alleviate some of the challenges and lay the foundation for a solid content process. Content Strategy is a specialized form of business consulting. In this episode with Rob Hanna, - [DITA Isn’t for Everyone (And Here’s Why)](https://www.precisioncontent.com/presentation/recording-dita-isnt-for-everyone-and-heres-why/) - There are companies and technical writing groups that are leaving DITA. While there have always been groups where DITA initiatives failed to take off, we are seeing a new trend where other technology options are coming into play and successful DITA teams are moving away from using the standard. The fact is that DITA is - [Understanding the content ecosystem to map microcontent](https://www.precisioncontent.com/presentation/understanding-the-content-ecosystem-to-map-microcontent/) - One of the least-explored areas for information architects is the examination of relationships between different types of information. Most often this is left to the devices of the author or the arcane arts of the taxonomist to determine what is related to what. Even if we can manage relationships between topics with some skill, managing - [A Fit For Microcontent](https://www.precisioncontent.com/presentation/fit-for-microcontent/) - AI-powered cognitive content solutions perform best with content designed to be read by humans and processed by intelligent technologies. Microcontent will open new channels for our content while improving delivery across existing channels. The path to intelligent microcontent is the next step in our journey in structured authoring, but is microcontent *your* solution? Explore and - [[Recording] Refactoring XML Content for Iterative Model Development](https://www.precisioncontent.com/presentation/recording-refactoring-xml-content-for-iterative-model-development/) - Developing robust content models can never be a once-and-done endeavor where IAs are required to incorporate all aspects into the design prior to authoring. Instead, an iterative approach is needed to allow for incremental improvements not just during setup but long into production. Join Precision Content’s President and Chief Information Architect, Rob Hanna, to explore - [[Recording] Writing for Microcontent: Solving the Omnichannel Delivery Conundrum with Intent-based Writing](https://www.precisioncontent.com/presentation/recording-writing-for-microcontent-solving-the-omnichannel-delivery-conundrum-with-intent-based-writing/) - Omnichannel experience is setting the bar for customer expectation and it’s putting new and increasingly complex demands on your business to deliver the right information where your customers need it. Writing for the web is not writing for omnichannel. Preparing your content for emerging technologies requires new approaches to content creation and delivery. It requires - [Supporting the Information-enabled Enterprise: Re-engineering for Better Flow with Microcontent](https://www.precisioncontent.com/presentation/csa19-microcontent/) - Content Strategy Applied - San Jose, CA - Oct 30, 2019 Consumers don't search for information, they look for answers. Emerging technologies around conversational interfaces are driving changes to how we create, manage, and deliver the answers they seek. In this presentation, Rob Hanna explores why we must stop attempting to strong-arm a solution — piling new content on - [[Recording] Microcontent And The Five Moments Of Need: Collaborative Authoring and Publishing To Support Organizational Learning Needs](https://www.precisioncontent.com/presentation/recording-microcontent-and-the-five-moments-of-need-collaborative-authoring-and-publishing-to-support-organizational-learning-needs/) - STC NY - June 13, 2019 - Rob Hanna travelled to New York City to share his presentation on a new way to approach instructional design and develop learning materials that scale down from classroom instruction to just-in-time microlearning covering the spectrum of the five moments of need: 1. New—When learning to do something for - [Intelligent Microcontent: At the Point of Content Convergence](https://www.precisioncontent.com/presentation/lavacon2019-microcontent/) - LavaCon 2019, Portland OR - October 29, 2019 Content distilled down to appropriate chunks of information in the form of intelligent microcontent take on a new life when they are made available to the enterprise for consumption and reintegration across different business functions. The silos all but disappear when content is rendered to microcontent that - [Preparing your content for intelligent machines](https://www.precisioncontent.com/presentation/preparing-your-content-for-intelligent-machines/) - DITA North America Conference – April 16, 2019 Intelligent agents and AI-powered cognitive content solutions perform best with machine-ready content—intelligent content designed to be read by humans and processed by computers. To deliver the right answer to prospects and customers who have questions, you’ll need to optimize your content production approaches and begin crafting content - [Precision Content® Tools, Techniques, and Technology](https://www.precisioncontent.com/presentation/tools-techniques-and-technology/) - This presentation explores fundamental principles for writing and structuring content for the enterprise. Viewers will learn how to approach information typing for structured authoring, for more concise and reusable content. - [Mastering microcontent: Omnichannel requires content optimised for user intent](https://www.precisioncontent.com/presentation/mastering-microcontent-omnichannel-requires-content-optimised-for-user-intent/) - OmnichannelX Conference, Amsterdam - January 31, 2019 It isn’t enough to deliver the right content to the right people at the right time. Your customers don’t just need pages anymore, they need answers. The move to chatbots and voice user-interfaces will change how we deliver content that allows users to seamlessly shift modalities between seeking answers - [Preparing Content for Intelligent Machines](https://www.precisioncontent.com/presentation/2506/) - STC 2018, Orlando, FL. - May 21, 2018 - Intelligent agents and AI-powered cognitive content solutions perform best with machine-ready content—intelligent content designed to be read by humans and processed by computers. To deliver the right answer to prospects and customers who have questions, you’ll need to optimize your content production approaches and begin crafting content with - [What is Precision Content and Why Do We Need It?](https://www.precisioncontent.com/presentation/what-is-precision-content-and-why-do-we-need-it/) - [Webinar] Dec 7, 2016 -- Precision Content® is a series of methods and principles for structured authoring developed by Rob Hanna in 2013. This methodology is based on a well-known body of research founded in cognitive and behavioral sciences that theorizes that all structured information can be classified into one of a discrete number of information types. - [DITA Satisfaction Survey: Overcoming the BIG Challenges When Adopting DITA](https://www.precisioncontent.com/presentation/dita-satisfaction-survey-overcoming-the-big-challenges-when-adopting-dita/) - [Webinar] May 31, 2017 -- Over the past decade, thousands of organizations around the globe have adopted the Darwin Information Typing Architecture (DITA) to help them improve the way they create, manage, translate, and deliver content to prospects and customers. And yet, despite the many benefits DITA can provide, not everyone who has made the move is - [The Cognitive Science Behind Intelligent Content](https://www.precisioncontent.com/presentation/webinar-the-cognitive-science-behind-intelligent-content/) - [Webinar] July 21, 2016 - Explore the science that makes for effective topic-based authoring with DITA. Semantic specialization should be a leading differentiator for selecting DITA for projects, yet it is one of its most underutilized features. Information Typing is truly at the heart of DITA, yet it is one of the most poorly understood - [Advancing the Science Behind Intelligent Content](https://www.precisioncontent.com/presentation/advancing-the-science-behind-intelligent-content/) - [Webinar] Aug 18, 2016 -- Concept, task, and reference have served well as archetypes in technical publications, but are there others needed to serve the needs of the enterprise? Explore various techniques employed in learning theory and cognitive research that can extend the utility of DITA beyond technical publications. Learn how authors can focus on better content reuse. Learn to work - [Best Practices for Developing Policies and Procedures](https://www.precisioncontent.com/presentation/1565/) - [Webianr] Oct. 6, 2016 -- Policies and procedures are broad-reaching because they impact your entire organization—from employees to customers. However, the requirement for easy access and comprehension of policies and procedures on any number of digital devices is pushing the boundaries of what’s possible with current systems and processes. Listen to Quark CTO Dave White, and Rob - [Harnessing the Value of Content](https://www.precisioncontent.com/presentation/harnessing-the-value-of-content/) - [Webinar] Oct. 18, 2016 | 61 mins. -- Scott Abel hosts John Mancini, Chief Evangelist and Past-President of the Association for Information and Image Management (AIIM), Rob Hanna, President of Precision Content, and Noz Urbina, Founder of Urbina Consulting to explore how to help you kick-start a dialog for bringing together the different parts of - [Leveraging Cognitive Science to Improve Topic-Based Authoring](https://www.precisioncontent.com/presentation/leveraging-cognitive-science-to-improve-topic-based-authoring/) - [Conference] LavaCon, October 27, 2016, Las Vegas -- Review Rob Hanna's presentation and learn how to look at information from a new light and how DITA can naturally be extended to accommodate enterprise content using principles of cognitive science. Rob demonstrates how content should be broken down and organized for better comprehension, retention, and use. Rob presents how - [Elevating Intelligent Content to the Next Level](https://www.precisioncontent.com/presentation/elevating-intelligent-content-to-the-next-level/) - [Webinar] Sept. 13, 2017 -- You may already know the value of content that is constructed based on its purpose rather than just presentation. But many solutions today lock that value into one product or silo, inhibiting collaboration and reuse across the enterprise. The Darwin Information Typing Architecture (DITA) is a widely-adopted XML standard that delivers on - [Enabling Content in Chatbots and AI: Modeling Microcontent Structure for DITA](https://www.precisioncontent.com/presentation/enabling-content-in-chatbots-and-ai-modeling-microcontent-structure-for-dita/) - [Webinar] Dec. 12, 2017 -- We’ve all heard about the benefits of content modeling and structured content for technical information. We’ve implemented DITA or other topic-based strategies to break content into smaller blocks to manage and publish, but topics are not small enough. But the addition of Bots, voice-enabled interfaces, and AI means we must change the - [STC-Eastern Ontario Chapter](https://www.precisioncontent.com/presentation/stc-eastern-ontario-chapter/) - [Conference] May 30, 2017 - Ottawa, Ontario -- Have you ever wanted to know what information typing is and its significance for structured, topic-based authoring? Where did the terms, concept, task, and reference come from anyway? Decades of research and practice have shaped the tools and standards we often take for granted in the technical communication community. This - [Smarter Enterprise Collaboration through Content 4.0 and Microcontent](https://www.precisioncontent.com/presentation/smarter-enterprise-collaboration-through-content-4-0-and-microcontent/) - [Conference] Nov. 7, 2017, LavaCon 2017, Portland, OR -- What if we could transform structured content into searchable, reusable, chunks of content that other groups could easily find from a highly trusted source such that they could reuse it in their slides, support sites, proposals, and emails? The potential for improved rigour and precision of - [STC Summit '17 - Leveraging cognitive science to improve structured authoring](https://www.precisioncontent.com/presentation/cognitivescience/) - Monday, May 8, STC Summit 2017, Washington DC -- Have you ever wanted to know what information typing is and its significance for structured, topic-based authoring? Where did concept, task, and reference come from anyway? Decades of research and practice have shaped the tools and standards we often take for granted in the technical communication - [STC Summit '17 - Content-as-a-Service](https://www.precisioncontent.com/presentation/stc-summit-17-content-as-a-service/) - Tuesday, May 9, STC Summit 2017, Washington DC -- Download Chris MacMillan's presentation slides and other referenced materials like the ROI calculator. Content-as-a-Service (CaaS) is the productization of your content creation, management, and publishing services. You have the skills. You have the technology. Transform your services into a scalable, revenue-generating program for your enterprise of clients. Explore the - [OPTIMIZING YOUR AUTHORING PROCESS WITH PRECISION CONTENT™ & EASYDITA™](https://www.precisioncontent.com/presentation/optimizing-your-authoring-process-with-precision-content-easydita/) - Today’s information needs and those of savvy customers are becoming increasingly complex. This webinar explores the Precision Content™ fundamental principles for writing and structuring content for the enterprise and how standards, practices, and tools need to be part of any organization's content strategy. This webinar concludes with a technology preview with easyDITA demonstrating how these pieces fit - [Introduction to Structured Authoring](https://www.precisioncontent.com/presentation/introduction-to-structured-authoring/) - This session, targeted at decision makers, consultants, and information professionals, introduces the concepts behind structured content and discusses the benefits and challenges to adoption... - [METADATA MATTERS – DCL LABS & PRECISION CONTENT™](https://www.precisioncontent.com/presentation/metadata-matters-dcl-labs-precision-content/) - This presentation explores the unseen world of metadata. It describes essential concepts about metadata and taxonomies and discusses the role standards play in the design of metadata and controlled vocabularies. We help you to formulate strategies and tactics to take control of your metadata. ## Whitepapers - [About Us](https://www.precisioncontent.com/whitepaper/what-is-precision-contenttm/) - Learn more about the team at Precision Content and the solutions that we can bring to your content challenges. We outline the benefits you can expect with content management programs and share some of the technology and consulting partners we work with on a regular basis! - [Content Analysis - Is Your Content Ready for Intelligent Machines?](https://www.precisioncontent.com/whitepaper/content-analysis-is-your-content-ready-for-intelligent-machines/) - Creating and publishing microcontent to your enterprise improves the precision and usability of your content, and future-proofs your content for emerging technologies. To prepare content for intelligent machines, you must first prepare your content for human use. Analyzing your existing content can help to determine how large of a gap you must close. This content - [Precision Content® Writer Training](https://www.precisioncontent.com/whitepaper/precision-content-structured-authoring-training/) - In an omnichannel world, people want information they can easily use. To do that, you need content that is designed and structured for user-intent and optimized for today’s technologies. Precision Content® Writer Training is a standardized, methodological approach to content creation based on decades of research into how the human brain reads and understands information - [The Robots Are Coming - Do You Speak Robot?](https://www.precisioncontent.com/whitepaper/the-robots-are-coming-do-you-speak-robot/) - It isn’t enough to deliver the right content to the right people at the right time. Your customers don’t just need content anymore, they need answers. The move to artificial intelligence, chatbots, and conversational user-interfaces is changing how we create and deliver content. The techniques you use to write and organize component-based content will have - [Credit Unions: Exceeding Member Expectations](https://www.precisioncontent.com/whitepaper/credit-unions-exceeding-member-expectations/) - [DITA Health Check](https://www.precisioncontent.com/whitepaper/dita-health-check/) - [DITA Publishing Solutions for the Enterprise](https://www.precisioncontent.com/whitepaper/dita-publishing-solutions-for-the-enterprise/) - [Insurance: Managing complexity in changing times](https://www.precisioncontent.com/whitepaper/insurance-managing-complexity-in-changing-times/) - [A Solution for Scalable and Sustainable Enterprise Content](https://www.precisioncontent.com/whitepaper/a-solution-for-scalable-and-sustainable-enterprise-content/) - [Seeing is Believing: Before & After](https://www.precisioncontent.com/whitepaper/seeing-is-believing-before-after/) ## Testimonials - [Vice President](https://www.precisioncontent.com/testimonial/vice-president/) - “Precision Content helped us rethink how we manage knowledge. They provided a strong foundation through their content audit, strategy, and writing methodology, and helped us upskill our team to create scalable, user-friendly, AI-ready documentation. Our users are finding the right answers faster — and supporting our clients with more confidence.” - [Dr. Shreya Lingamaneni](https://www.precisioncontent.com/testimonial/dr-shreya-lingamaneni/) - “The Precision Content training changed how I approach communication. I now structure content with clarity and purpose, making it easier for colleagues and clients to absorb and act on the information. It’s improved how I respond to medical inquiries and collaborate across teams—especially when explaining complex ideas.” - [Manager, Voice Endpoints](https://www.precisioncontent.com/testimonial/poly/) - “The Precision Writing training is great. It’s very comprehensive, and it provides a ton of excellent examples on how to implement the strategy. It is honestly the best online training course I’ve ever taken. I’ve already started testing out using the strategy whenever I write, including in emails.” - [Kat Reierson](https://www.precisioncontent.com/testimonial/kat-reierson/) - "Precision Content’s structured writing training was a game-changer for our team. Their learning management system and bite-sized curriculum allowed me to work through the material at my own pace, making the learning process both flexible and effective. The modules on the writing methodology were exceptionally well-developed, and our entire team benefited from the concepts taught - [Eeshita Grover](https://www.precisioncontent.com/testimonial/eeshita-grover/) - "After a few decades, most of us have little to no visibility into how much content we own through authoring, publishing, reuse etc. With their expertise in Enterprise CCMSs and Content Ops, Precision Content has provided us with extensive insights to uplevel our content performance measured to KPIs like SEO and Self-Service." - [Manager of ‎Medical Information](https://www.precisioncontent.com/testimonial/manager-of-‎medical-information-fortune-500-pharmaceutical/) - "We were very impressed with the Precision Content structured authoring training. In fact, 87% of our students said they could apply the new skills and concepts immediately. There’s a buzz around the company about how people’s emails are clearer and more concise. Structured content will play an important role in our content strategy. It’s been - [Sebastian Fuhrer](https://www.precisioncontent.com/testimonial/mayo-clinic/) - "Precision Content is a great partner for global enterprises looking to optimize their content strategy. With a laser focus on the Adobe Experience Manager Guides CCMS, PC's team of experts brings an unparalleled level of expertise to every engagement. They not only understand the technical intricacies of AEM but also take an authoring-first approach to - [Andrea Fortus](https://www.precisioncontent.com/testimonial/andrea-fortus-manager-of-information-development-redseal-inc/) - "Precision Content is helping us establish a whole new way for our company to create content. The training we received was comprehensive and engaging. The project support and coaching they're providing is well thought out. They’re with us every step of the way." ## Categories - [Uncategorized](https://www.precisioncontent.com/category/uncategorized/) - [Measurable Results](https://www.precisioncontent.com/category/our-expertise/) - Proven gains in cost, speed, accuracy, and AI readiness. - [News & Events](https://www.precisioncontent.com/category/news-events/) - [Blog](https://www.precisioncontent.com/category/blog/) ## Tags - [webinar](https://www.precisioncontent.com/tag/webinar/) - [AI](https://www.precisioncontent.com/tag/ai/)