{"id":715,"date":"2017-10-05T14:55:13","date_gmt":"2017-10-05T14:55:13","guid":{"rendered":"https:\/\/www.precisioncontent.com\/blog\/?p=715"},"modified":"2018-02-20T14:11:31","modified_gmt":"2018-02-20T14:11:31","slug":"convergence","status":"publish","type":"post","link":"https:\/\/www.precisioncontent.com\/blog\/convergence\/","title":{"rendered":"The convergence of communications: Marcomm + Techcomm"},"content":{"rendered":"

Every company strives to communicate effectively with their customers and prospects. The two main producers of contact within most enterprises are the Marketing Department and the Technical Communications Department.\u00a0 Yet, so often these silos are more divided than the Red Sea.<\/p>\n

Can, and should they converge?<\/strong><\/p>\n

Convergence means: \u201c<\/strong>The process of coming together or the state of having come together toward a common point\u201d. The common point is consistent Communications:<\/strong> \u201cThe act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules\u201d.<\/p>\n

Articles<\/h3>\n

Here are two articles written by industry experts Marcia Riefer Johnston<\/strong> and Noz Urbina<\/strong>, explaining the concepts and business opportunities. Not only should they converge, but the tools and methodology to do so already exist.<\/p>\n

 <\/p>\n

\"techcomm<\/p>\n

Strategic Marcomm and Techcomm Integration<\/strong>
\nDevelop customer relationships that are better, longer, deeper and more profitable, by Noz Urbina.<\/h5>\n

Based on industry research and his own, nearly 20 years in diverse enterprise marketing and technical communication projects, Noz Urbina brings to you a pragmatic analysis of current market megatrends. \u201cStrategic Marcomm and Techcomm Integration\u201d will show how aligning, or better yet, unifying strategies and platforms across the two major communication departments in your enterprise could move the needle on many core content goals. >Download<\/a><\/p>\n

 <\/p>\n

\"content-usable-reusable-chunk-it-600x330\"Want Content That’s More Usable and Reusable? Chunk it!<\/strong><\/h5>\n

Marcia Riefer Johnson’s article was inspired by a talk given by content strategist Noz Urbina at the Intelligent Content Conference: How to Create Topical and Evergreen Content From the Same Content Assets.
\n><\/em>Download<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Every company strives to communicate effectively with their customers and prospects. The two main producers of contact within most enterprises are the Marketing Department and the Technical Communications Department.\u00a0 Yet, so often these silos are more divided than the Red Sea. Can, and should they converge? Convergence means: \u201cThe process of coming together or the […]<\/p>\n","protected":false},"author":1,"featured_media":730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[12,2,6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/posts\/715"}],"collection":[{"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/comments?post=715"}],"version-history":[{"count":11,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/posts\/715\/revisions"}],"predecessor-version":[{"id":791,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/posts\/715\/revisions\/791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/media\/730"}],"wp:attachment":[{"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/media?parent=715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/categories?post=715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/tags?post=715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}