{"id":1549,"date":"2023-03-28T11:58:29","date_gmt":"2023-03-28T15:58:29","guid":{"rendered":"https:\/\/www.precisioncontent.com\/blog\/?p=1549"},"modified":"2023-03-28T12:26:35","modified_gmt":"2023-03-28T16:26:35","slug":"small-content-big-impact-how-microcontent-elevates-user-experience","status":"publish","type":"post","link":"https:\/\/www.precisioncontent.com\/blog\/small-content-big-impact-how-microcontent-elevates-user-experience\/","title":{"rendered":"Small Content, Big Impact: How Microcontent Elevates User Experience"},"content":{"rendered":"<p><strong><img loading=\"lazy\" class=\"alignleft wp-image-1552\" src=\"https:\/\/www.precisioncontent.com\/blog\/wp-content\/uploads\/2023\/03\/GettyImages-810599826-content-user-experience-1024x576.jpg\" alt=\"electronic newspaper concept, curation media, curation content, Graphical User Interface, abstract image visual\" width=\"500\" height=\"281\" srcset=\"https:\/\/www.precisioncontent.com\/blog\/wp-content\/uploads\/2023\/03\/GettyImages-810599826-content-user-experience-1024x576.jpg 1024w, https:\/\/www.precisioncontent.com\/blog\/wp-content\/uploads\/2023\/03\/GettyImages-810599826-content-user-experience-300x169.jpg 300w, https:\/\/www.precisioncontent.com\/blog\/wp-content\/uploads\/2023\/03\/GettyImages-810599826-content-user-experience-768x432.jpg 768w, https:\/\/www.precisioncontent.com\/blog\/wp-content\/uploads\/2023\/03\/GettyImages-810599826-content-user-experience-1536x865.jpg 1536w, https:\/\/www.precisioncontent.com\/blog\/wp-content\/uploads\/2023\/03\/GettyImages-810599826-content-user-experience-2048x1153.jpg 2048w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>By Adrian Lam and Zhuona Ma, Information Architect Co-Ops at Precision Content<\/strong><\/p>\n<p><span data-contrast=\"auto\">Do you ever find yourself lost in a digital interface, clicking around aimlessly without a clue of what to do next? Do you ever wonder how some websites or apps just seem to intuitively guide you through their pages? Well, my friend, the answer might just be in the power of microcontent. In this blog post, we&#8217;ll explore the magical world of microcontent &#8211; what it is, why it&#8217;s crucial to user experience, and how to create effective microcontent that will guide users through any digital platform with ease.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">What does UX have to do with Content?<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">In the ever-evolving world of digital technology, users demand instantaneous gratification and faultless experiences. They do not have the time or patience to sift through pages of content, nor do they tolerate complicated interfaces that require too much effort to understand. If they cannot locate the necessary information or complete tasks with ease, they can get irritated and <\/span><a href=\"https:\/\/pixeltreemedia.co.uk\/what-does-bounce-rate-mean-for-my-ux\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">bounce<\/span><\/a><span data-contrast=\"auto\"> off the platform entirely.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To emphasize: <\/span><b><span data-contrast=\"auto\">Users expect content to be easy to find and use and are frustrated when it is not.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">What is Microcontent?<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">This is where microcontent comes in. Microcontent takes the form of a \u201ctopic\u201d that is focused, discrete, and comprehensive. At Precision Content, we define microcontent as content that is:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">about one primary idea, fact, or concept<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">easily scannable<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">labelled for clear identification and meaning, and<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">appropriately written and formatted for use anywhere and anytime it is needed.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Benefits of Microcontent for UX<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">While poor content structuring can make or break a user\u2019s experience, effective microcontent can make all the difference in a product or service, as it helps to make the user&#8217;s journey seamless and intuitive. Microcontent primarily benefits two areas of UX: <\/span><b><span data-contrast=\"auto\">navigation <\/span><\/b><span data-contrast=\"auto\">and <\/span><b><span data-contrast=\"auto\">accessibility<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span data-contrast=\"none\">Microcontent and Navigation<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p aria-level=\"3\"><strong>Narrow Topic Focus<\/strong><\/p>\n<p><span data-contrast=\"auto\">Microcontent\u2019s focused format should make the subject of the content obvious. Each topic is about one idea and will be less ambiguous compared to lengthy articles that may or may not contain the answer the user needs. This makes their browsing experience more efficient and effective, reducing time wasted, minimizing frustration, and improving navigability.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><strong>Chunking and Labelling\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">Similarly, each microcontent topic is broken down into smaller chunks and individually labelled. After finding the right topic, this makes it easier for users to scan through and find the specific part of the topic they need.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"1\"><span data-contrast=\"none\">Microcontent and Accessibility<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p aria-level=\"3\"><strong><img loading=\"lazy\" class=\"alignleft wp-image-1554\" src=\"https:\/\/www.precisioncontent.com\/blog\/wp-content\/uploads\/2023\/03\/GettyImages-1252927403-accessible-technology-1024x576.jpg\" alt=\"Asian young blind woman with headphone using computer with refreshable braille display or braille terminal a technology device for persons with visual disabilities.\" width=\"500\" height=\"281\" srcset=\"https:\/\/www.precisioncontent.com\/blog\/wp-content\/uploads\/2023\/03\/GettyImages-1252927403-accessible-technology-1024x576.jpg 1024w, https:\/\/www.precisioncontent.com\/blog\/wp-content\/uploads\/2023\/03\/GettyImages-1252927403-accessible-technology-300x169.jpg 300w, https:\/\/www.precisioncontent.com\/blog\/wp-content\/uploads\/2023\/03\/GettyImages-1252927403-accessible-technology-768x432.jpg 768w, https:\/\/www.precisioncontent.com\/blog\/wp-content\/uploads\/2023\/03\/GettyImages-1252927403-accessible-technology-1536x865.jpg 1536w, https:\/\/www.precisioncontent.com\/blog\/wp-content\/uploads\/2023\/03\/GettyImages-1252927403-accessible-technology-2048x1153.jpg 2048w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>Navigation and Accessibility\u00a0\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">Improvements to the navigability of content are inherently improvements to accessibility. With microcontent, it is easier to find the topic that a user needs and easier to skim the topic to find the chunk they need. While these improvements to navigation help everyone, they may particularly benefit users with special sensory needs.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><strong>Content Digestibility\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">In today&#8217;s digital age, where information overload is a common problem, it is crucial to streamline content and present it in a way that allows users to quickly and easily identify the information they need. By streamlining the content, users can easily identify the relevant information without having to sift through unnecessary fluff. This makes it easier for users to focus on understanding the content rather than spending time trying to decipher what is essential.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Smaller chunks of content have also shown to be easier to remember and are easier to reference back to in case users forget the content. Improvements to digestibility are simply good UX, but also follow the guiding principle of content that is \u201cunderstandable\u201d as laid out by the <\/span><a href=\"https:\/\/www.w3.org\/WAI\/WCAG21\/Understanding\/intro#understanding-the-four-principles-of-accessibility\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">WCAG Guidelines.<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><strong>Microcontent for Accessibility Tools\u00a0\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">Microcontent follows a consistent structure, including standards for sections, titles, and alt text. As such, it is inherently machine readable and can be converted into alternative mediums more easily. Anyone using a screen reader or similar accessibility tool will be able to process microcontent more easily than traditional articles and other forms of documentation, following the <\/span><a href=\"https:\/\/www.w3.org\/WAI\/WCAG21\/Understanding\/intro#understanding-the-four-principles-of-accessibility\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">WCAG <\/span><\/a><span data-contrast=\"none\">Guidelines<\/span><span data-contrast=\"auto\"> of content that is \u201cperceivable\u201d and \u201crobust.\u201d Additionally, voice interfaces such as chatbots can be more easily trained on your content given the semantics in your structure and metadata.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"1\"><span data-contrast=\"none\">Conclusion<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">In conclusion, microcontent is effective for improving UX through both navigability and accessibility. Microcontent makes content easier to find, easier to parse, increases efficiency, and improves the overall browsing experience for users. By adopting microcontent structures, you&#8217;re not just helping your users save time and reduce frustration. You&#8217;re also providing them with a seamless experience that integrates smoothly with the rest of your product. It&#8217;s a win-win situation! So, what are you waiting for? Start using <a href=\"https:\/\/www.precisioncontent.com\/our-technology\/what-is-precision-content\/\" target=\"_blank\" rel=\"noopener\">Precision Content microcontent strategies<\/a> today and give your users the experience they deserve.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Adrian Lam and Zhuona Ma, Information Architect Co-Ops at Precision Content Do you ever find yourself lost in a digital interface, clicking around aimlessly without a clue of what to do next? Do you ever wonder how some websites or apps just seem to intuitively guide you through their pages? Well, my friend, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[30],"tags":[],"_links":{"self":[{"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/posts\/1549"}],"collection":[{"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/comments?post=1549"}],"version-history":[{"count":11,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/posts\/1549\/revisions"}],"predecessor-version":[{"id":1562,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/posts\/1549\/revisions\/1562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/media\/1552"}],"wp:attachment":[{"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/media?parent=1549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/categories?post=1549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/tags?post=1549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}