{"id":1217,"date":"2021-04-19T20:27:51","date_gmt":"2021-04-19T20:27:51","guid":{"rendered":"https:\/\/www.precisioncontent.com\/blog\/?p=1217"},"modified":"2021-04-19T20:27:51","modified_gmt":"2021-04-19T20:27:51","slug":"join-us-at-omnichannelx-2021","status":"publish","type":"post","link":"https:\/\/www.precisioncontent.com\/blog\/join-us-at-omnichannelx-2021\/","title":{"rendered":"Join us online at OmnichannelX 2021"},"content":{"rendered":"<p style=\"margin: 0in; font-family: Calibri; font-size: 16.5pt;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><span style=\"color: #1575bf;\">Content, design, governance, and systems; these are the key elements that make or break omnichannel success. It\u2019s why Precision Content is part of\u00a0the\u00a0<\/span><a href=\"https:\/\/omnichannelx.digital\/\" target=\"_blank\" rel=\"noopener\">international omnichannel conference<\/a><span style=\"color: #1575bf;\">\u00a0to bring together managers and their teams to learn, share, and succeed!<\/span><\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">The OmnichannelX conference brings together the best and the brightest in the content strategy field to share success stories, tales of failures, and to explain the techniques they\u2019ve used to make their omnichannel content orchestration and personalization initiatives work. These are the people who have a deep understanding of the \u201ctrees\u201d as well as the benefits of the \u201cforest.\u201d If you&#8217;re looking to advance the value of your organization&#8217;s content, if you need to get your leadership engaged, or you&#8217;re exploring the future of content, you won&#8217;t want to miss OmnichannelX 2021.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-family: 'Open Sans'; font-size: 12pt; color: #2d3033;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>When:<\/strong> June 8-11, 2021<\/span><\/li>\n<li style=\"font-family: 'Open Sans'; font-size: 12pt; color: #2d3033;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>Where:<\/strong>\u00a0Online<\/span><\/li>\n<li style=\"font-family: 'Open Sans'; font-size: 12pt; color: #2d3033;\"><strong><span style=\"font-family: helvetica, arial, sans-serif;\">What: <a href=\"https:\/\/omnichannelx.digital\/2020-programme-omnichannel-conference\/\" target=\"_blank\" rel=\"noopener\">Check out the 2021 Programme of Workshops &amp; Speakers<\/a>\u00a0<\/span><\/strong><\/li>\n<li style=\"font-family: 'Open Sans'; font-size: 12pt; color: #2d3033;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><strong><a href=\"https:\/\/omnichannelx.digital\/precisioncontent-invites-you-to-omnichannelx-2021\/\" target=\"_blank\" rel=\"noopener\">Buy now and save 30%<\/a> &#8211; Use code OMNIXPC21\u00a0 \u00a0 \u00a0<\/strong><\/span><\/li>\n<\/ul>\n<h3><span style=\"font-family: helvetica, arial, sans-serif;\">Precision Content&#8217;s presentations<br \/>\n<\/span><\/h3>\n<h4><strong><span style=\"font-family: helvetica, arial, sans-serif;\"><br \/>\n<a href=\"https:\/\/www.precisioncontent.com\/blog\/wp-content\/uploads\/2021\/04\/Rowlinson.jpeg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignleft size-medium\" src=\"https:\/\/www.precisioncontent.com\/blog\/wp-content\/uploads\/2021\/04\/Rowlinson.jpeg\" alt=\"Mike Rowlinson. OmnichannelX. Online June 8-11, 2021. Workshop: How you write matters: Improving usability with an omnichannel-ready methodology\" width=\"300\" height=\"169\" \/><\/a>Workshop: How you write matters: Improving usability with an omnichannel-ready writing methodology<\/span><\/strong><\/h4>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\"><span lang=\"en-CA\">When:<\/span><span lang=\"en-US\">\u00a0<\/span><span lang=\"en-CA\">Tuesday, June 08, 2021. 3:00 pm to 6:00 pm, Europe\/Amsterdam<\/span><span lang=\"en-US\">\u00a0<\/span><a href=\"https:\/\/www.timeanddate.com\/worldclock\/meetingdetails.html?year=2021&amp;month=06&amp;day=08&amp;hour=13&amp;min=00&amp;sec=0&amp;p1=137&amp;p2=179&amp;p3=136&amp;p4=16&amp;p5=26&amp;p6=176&amp;p7=33&amp;p8=240\" target=\"_blank\" rel=\"noopener\"><span lang=\"en-US\">(Convert\u00a0time)<\/span><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">In this half-day workshop, Precision Content will introduce you to the fundamental practices of human-engineered content: material designed for use by people and machines. Our techniques and methodology are based on the science of human cognition, delving into how and why content works, and how to make it work for you. We teach the techniques to increase usability, reader satisfaction, and retention of the knowledge that you are trying to communicate.<\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">We will show how to systematically tackle existing content and structure it into more easily digestible pieces for your readers\u2019 benefit. You will get hands-on practice using the Precision Content methodology to transform content in real-time. You will see for yourself how to better write and structure your content to align with your user\u2019s needs and the needs for omnichannel delivery.<\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">What you\u2019ll learn<\/span><\/p>\n<ul type=\"disc\">\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Learn and practice some of the fundamental techniques to effectively re-structure content<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Work through a case study to apply these techniques<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">At the end of this session, users will be able to restructure their content according to the basic principles of the Precision Content methodology<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-family: helvetica, arial, sans-serif;\"><br \/>\n<strong><a href=\"https:\/\/www.precisioncontent.com\/blog\/wp-content\/uploads\/2021\/04\/Hanna.jpeg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignleft size-medium\" src=\"https:\/\/www.precisioncontent.com\/blog\/wp-content\/uploads\/2021\/04\/Hanna.jpeg\" alt=\"Rob Hanna. OmnichannelX. Online June 8-11, 2021. Presentation: Creating human-centered content for emerging technologies.\" width=\"300\" height=\"169\" \/><\/a>Creating human-engineered content for emerging technologies<\/strong><\/span><\/h4>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\"><span lang=\"en-CA\">When:<\/span><span lang=\"en-US\">\u00a0<\/span><span lang=\"en-CA\">Thursday, June 10, 2021. 2:30 pm to 3:15 pm, Europe\/Amsterdam<\/span><span lang=\"en-US\">\u00a0<\/span><a href=\"https:\/\/www.timeanddate.com\/worldclock\/meetingdetails.html?year=2021&amp;month=06&amp;day=10&amp;hour=12&amp;min=30&amp;sec=0&amp;p1=137&amp;p2=179&amp;p3=136&amp;p4=16&amp;p5=26&amp;p6=176&amp;p7=33&amp;p8=240\" target=\"_blank\" rel=\"noopener\"><span lang=\"en-US\">(Convert\u00a0time)<\/span><\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Two years ago, Gartner predicted explosive growth of chatbots by 2020. And yet amid a crippling pandemic we\u2019ve failed to see these advancements when we needed them most. What happened? The technology has arrived; unfortunately, the content needed to power that technology has not! You and your writing teams are the solution. The time has come to examine how we scale our systems for marketing and product content.<\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">We can narrow the chasm between marketing and product content to understand how our brains and our machines deal with these two types of information differently. We can learn how to leverage technology to take our customer experience to the next level.<\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">This session will explore the similarities and differences between marketing and technical content and discuss how we bring them together at scale. Discover what it means to \u201cwrite for intent\u201d and the different types of intents found across your enterprise.<\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">What you\u2019ll learn<\/span><\/p>\n<ul type=\"disc\">\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">The importance of aligning the intent of content with user intent<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Mapping different types of intent across enterprise content<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Threading marketing and product content for better conversations<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Establishing a single-source to facilitate multi-modal, omnichannel delivery<\/span><\/li>\n<\/ul>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\">\n","protected":false},"excerpt":{"rendered":"<p>Content, design, governance, and systems; these are the key elements that make or break omnichannel success. It\u2019s why Precision Content is part of\u00a0the\u00a0international omnichannel conference\u00a0to bring together managers and their teams to learn, share, and succeed! The OmnichannelX conference brings together the best and the brightest in the content strategy field to share success stories, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[6],"tags":[28],"_links":{"self":[{"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/posts\/1217"}],"collection":[{"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/comments?post=1217"}],"version-history":[{"count":3,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/posts\/1217\/revisions"}],"predecessor-version":[{"id":1223,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/posts\/1217\/revisions\/1223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/media\/1220"}],"wp:attachment":[{"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/media?parent=1217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/categories?post=1217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/tags?post=1217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}