{"id":1104,"date":"2021-01-29T22:42:47","date_gmt":"2021-01-29T22:42:47","guid":{"rendered":"https:\/\/www.precisioncontent.com\/blog\/?p=1104"},"modified":"2021-03-23T20:34:51","modified_gmt":"2021-03-23T20:34:51","slug":"case-study-the-role-of-information-architecture-in-adaptive-content-strategy","status":"publish","type":"post","link":"https:\/\/www.precisioncontent.com\/blog\/case-study-the-role-of-information-architecture-in-adaptive-content-strategy\/","title":{"rendered":"Case Study: The Role of Information Architecture in Adaptive Content Strategy"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/6yVDY3bGxz8\" width=\"100%\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><!--\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-1107\" src=\"https:\/\/www.precisioncontent.com\/blog\/wp-content\/uploads\/2021\/01\/content_wrangler_role_of_information_architecture_in_adaptive_content_strategy.jpeg\" alt=\"Case Study: The Role of Information Architecture in Adaptive Content Strategy\" width=\"800\" height=\"450\" style=\"display: inline-block;\" srcset=\"https:\/\/www.precisioncontent.com\/blog\/wp-content\/uploads\/2021\/01\/content_wrangler_role_of_information_architecture_in_adaptive_content_strategy.jpeg 800w, https:\/\/www.precisioncontent.com\/blog\/wp-content\/uploads\/2021\/01\/content_wrangler_role_of_information_architecture_in_adaptive_content_strategy-300x169.jpeg 300w, https:\/\/www.precisioncontent.com\/blog\/wp-content\/uploads\/2021\/01\/content_wrangler_role_of_information_architecture_in_adaptive_content_strategy-768x432.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n--><\/p>\n<p>In this recording, hear from <a href=\"https:\/\/www.lilly.com\/\" target=\"_blank\" rel=\"noopener\">Eli Lilly and Company<\/a>&#8216;s Content Strategy Advisor,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/cecil-lee-b05056b5\" target=\"_blank\" rel=\"noopener\">Cecil Lee<\/a>,\u00a0and our partner, <a href=\"https:\/\/www.linkedin.com\/in\/bnozurbina\/?originalSubdomain=es\">Noz Urbina<\/a>, Sr. Content Strategist on how Lilly&#8217;s Global Medical Information authoring team transformed from traditional authoring to component authoring using the <a href=\"https:\/\/www.precisioncontent.com\/how-we-help-you\/training\/\" target=\"_blank\" rel=\"noopener\">Precision Content\u00ae writing method<\/a>. Learn about\u00a0how the team&#8217;s CORE or <em>create once and reuse everywhere<\/em>\u00a0strategy is helping them achieve significant results in usability and reusability; like 77% content reuse of content across geographies, channels, and organizations.<\/p>\n<blockquote>\n<p lang=\"en-US\"><em>&#8220;If you&#8217;re looking to reuse content to improve consistency, to make the &#8216;getting out the answer experience&#8217; more effective, then adaptive content based on well structured consistent components will help advance your goals significantly.&#8221;<\/em> &#8211; Noz Urbina (minute 17:00)<\/p>\n<\/blockquote>\n<p>The presentation includes:<\/p>\n<ul>\n<li>A success story of implementing adaptive content creation and structured authoring<\/li>\n<li>Before and examples explaining how structured authoring supports the CORE strategy<\/li>\n<li>The role of information architecture in designing and delivering adaptive omnichannel content<\/li>\n<li>Strategies for communicating the value of an intelligent content project to others in your organization<\/li>\n<\/ul>\n<blockquote><p><em>&#8220;Content is like water. It&#8217;s about the fluidity of the content &#8211; being adaptive so you can pour the content into multiple channel containers such as a document, a website, or an app. This concepts helps people understand that we are reusing content into various deliverables.&#8221; &#8211; <\/em>Cecil Lee (minute 30:00)<\/p><\/blockquote>\n<p><strong><a href=\"https:\/\/www.brighttalk.com\/search\/?q=%22Precision+Content%22&amp;start=0&amp;size=25&amp;type=webcast&amp;duration=0..&amp;rank=-webcast_relevance\" target=\"_blank\" rel=\"noopener\">Follow this link to view other webinars from Precision Content on the BrightTALK webinar platform<\/a>.<\/strong><\/p>\n<p><strong>Ready to adopt a\u00a0CORE strategy for your team?<\/strong> <strong><a href=\"https:\/\/webforms.pipedrive.com\/f\/1roMgeHPhzMHmQfEccShae57mTy3VhzrhhEHQ1L8C4R9lsCkyT9T2hCpYWJvCjNPJ\" target=\"_blank\" rel=\"noopener\">Contact\u00a0us here<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this recording, hear from Eli Lilly and Company&#8216;s Content Strategy Advisor,\u00a0Cecil Lee,\u00a0and our partner, Noz Urbina, Sr. Content Strategist on how Lilly&#8217;s Global Medical Information authoring team transformed from traditional authoring to component authoring using the Precision Content\u00ae writing method. Learn about\u00a0how the team&#8217;s CORE or create once and reuse everywhere\u00a0strategy is helping them [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[25,2,3,24],"tags":[],"_links":{"self":[{"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/posts\/1104"}],"collection":[{"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/comments?post=1104"}],"version-history":[{"count":19,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/posts\/1104\/revisions"}],"predecessor-version":[{"id":1145,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/posts\/1104\/revisions\/1145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/media\/1107"}],"wp:attachment":[{"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/media?parent=1104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/categories?post=1104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.precisioncontent.com\/blog\/wp-json\/wp\/v2\/tags?post=1104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}