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    Content Management Strategies/DITA North America Conference 2019

    April 15-17, 2019


    Join the Center for Information-Development Management for the 21st Annual Content Management Strategies/DITA North America Conference in Durham, North Carolina on April 15-17, 2019. The Content Management Strategies/DITA conference offers 80+ Sessions, 100+ Presenters, 19 Test Kitchens, 2 parties, and many unique networking opportunities! Join us to meet publications professionals who have implemented content management strategies and the OASIS DITA standard in their organizations.

    View the conference agenda, find more information and register online at:

    Preparing your Content for Intelligent Machines

    Tuesday, April 16, 2019 – 2:00 to 2:40 pm

    Intelligent agents and AI-powered cognitive content solutions perform best with machine-ready content—intelligent content designed to be read by humans and processed by computers. To deliver the right answer to prospects and customers who have questions, you’ll need to optimize your content production approaches and begin crafting content with the precision humans appreciate, and machines require. The path to intelligent microcontent is the next step in our journey in structured authoring. Microcontent will open up new channels for our content while improving delivery across existing channels.

    Attend this session to better understand the need for intelligent microcontent and its applicability to chatbots, voice interfaces, and intelligent agents. We will explore (a) impact of microcontent and focus on smarter, richer, compact content; (b) the importance of standardized metadata and classification; and (c) use of information typing to support intended reader response.

    JoyceSPEAKER: Joyce Lam

    Joyce Lam is the newest member of the Precision Content team and a rising star in the technical communication community. Her recent technical writing experience has focused on software, artificial intelligence, cloud computing, and electronics. Her background in video game development drives her enthusiasm for user experience and intuitive design. Joyce draws her creativity from a love and mastery of music, graphic design, and culinary arts. She is currently the vice-president of STC Toronto, and is passionate about helping fellow technical communicators succeed in the industry.

    Intelligent Microcontent Mechanics for DITA Authors and Architects

    Wednesday, April 17, 2019 – 8:00 am to 9:40 pm

    With new demands of just-in-time delivery, voice interactivity, and artificial intelligence we need to take DITA to the next level of precision. Emerging channels require smaller, more precise units of content for delivery as intelligent microcontent. This 90-minute workshop discusses the concepts, capabilities, and design considerations for developing a microcontent strategy.

    Join us for this session where we will (a) review the principles of intelligent microcontent, (b) explore publishing capabilities with DITA and microcontent, (c) examine new structures and specializations in DITA to support microcontent, and (d) discuss practical writing techniques to enable microcontent.

    SPEAKER: Rob Hanna

    RobRob Hanna co-founded Precision Content in 2013 to change the way writers approach structured authoring. Having spent more than decade helping organizations move to component content management he realized that organizations need to take a step beyond technology and expert consultants. Without fostering the necessary standards and skills to work in this new media, organizations would continue to stall in their attempt to move to structured authoring. With this knowledge, he developed the Precision Content® methods, tools, and training. Today, Rob and his team of experts help Precision Content clients make the move to structured authoring as seamless as possible.