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Spectrum Conference 2019

March 24-26, 2019
Join us for the Diamond Anniversary at Spectrum 2019.

Join Precision Content for the Diamond Anniversary at Spectrum 2019

Theme: Remember Yesterday. Celebrate Today. Plan for Tomorrow.

  • When: March 24-26, 2019. See the full schedule here.
  • Where: Rochester Institute of Technology (RIT)
  • Register for the conference here.
  • What: This year’s spectrum will be taking a brief trip through 60 years of Technical Communication, appreciating what we’ve learned along the way, and sharing best practices to prepare for the future. To help inspire continuous development, keynote speaker, author Toni Ressairewill share her path from docs to bots and might influence a possible turn in your career path too.

Precision Content is facilitating these sessions:

Presentation: Preparing your Content for Intelligent Machines, Rob Hanna

Monday, March 25, 1:30 pm to 2:15 pm
Intelligent agents and AI-powered cognitive content solutions perform best with machine-ready, intelligent content designed to be read by humans and processed by computers. To deliver the right answer to customers with questions, you’ll need to optimize your content and begin crafting content with the precision humans appreciate, and machines require. There’s no reason to create new departments full of writers dedicated to creating content specifically for chatbots and voice interfaces. A better solution is to leverage existing content for these new delivery channels. To do so successfully, and at scale, you’ll need to bridge the gap between technical communication and marketing by developing a coordinated effort designed to produce high-quality content at scale.

Why attend: By attending this session you will better understand the need for intelligent content and its applicability to chatbots, voice interfaces, and intelligent agents. You’ll discover the world of microcontent and the importance of framing information for intended user responses.

Workshop: Precision Content Writer’s Workshop

Tues, March 26, 8:30 am to 3:30 pm
Learn the science and fundamentals of using the Precision Content® writing methodology for creating effective topic-based content. You don’t need to be a DITA author to gain significant benefit from this introductory course. This one-day interactive workshop features the fundamentals of topic-based writing with a focus on

  • Five Information Types used by the author for classifying and structuring content
    Precision Content® Participant's Guide

    Precision Content® Participant’s Guide

  • Four Cognitive Principles for analyzing and organizing information more effectively
  • Three Principle Questions to ask before beginning to write content that help to set up and plan your content with your reader in mind
  • Two Language Arts we use to separate content intended to inform versus engage our readers and when and how to use them, and
  • One Unifying Content Standard needed to support the writing process and facilitate effective collaboration across your writing team.

Why attend: This workshop will teach a new way to think about how to categorize and design written communication so it is useful and usable for those who need it.

What you’ll get:

  • 140-page Precision Content® Participant’s Guide
  • Quick Reference Card
  • 1-hour post-workshop telephone support

See fees and register here.