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Organizations typically focus on the management of content and not the content itself. Struggling with the exponential growth of content that is expanding across the enterprise, businesses are creating and filling corporate digital landfills, clogging operational processes without knowing their complete content holdings or the value contained within.

This white paper explores the pain points and approaches organizations are taking to create, use, and publish their content assets. The paper presents the research findings along with the analyst’s commentary and recommendations.

Survey result highlights

  • 16% have standards for content creation while 37% have none
  • 87% duplicate content creation effort and 79% miss content reuse opportunities
  • 51% see collaboration and content review as a major challenge and 40% lack the ability to share content
  • 25% are using structured authoring tools of which half are using DITA/XML
  • 75% use dedicated writers for developing marketing content and 66% for HR policies and procedures
  • 55% report using DITA/XML, Information Mapping, or other topic-based authoring methods

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