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IDEAS Winter Conference 2018

January 23-24, 2018

Conference theme: Writing Well

Regardless of who creates technical content, the tools they use to create it, and the methods they use to deliver it, information products must continue to meet a certain fundamental standard of “good writing.” But what defines good writing? Is it something that we simply know when we see it or can we put an accurate, all-encompassing definition around it?

CIDM invites you back to basics as we explore what defines good documentation in today’s structured, topic-based environment. What does it mean to write well? With a steady intake of chat acronyms and emojis, does anyone care whether their technical documentation is consistent or punctuated correctly? What characteristics predict whether or not content will be usable and understandable? Where should we be spending our time? What strategies help authors produce content that users willingly turn to first, confident that they can find an answer and return to work quickly?

Structured writing practices to improve cognition for both man and machine

Presented by Rob Hanna, Co-Founder of Precision Content – January 24, 2018 11 AM – 12 PM Pacific Time

RobThe future of technical communication demands greater precision, knowledge, and discipline in how we create content across an omnichannel universe. It also requires better collaborative writing practices that will meet the need for faster delivery of information. This means effectively engaging subject matter experts across the enterprise to contribute content that can be shared and delivered in the proper context. We are all familiar with the standard mantra for delivering content, the next step is reversing this flow of information: “Asking the right questions of the right people at the right time in the proper context on the proper device”.

The precision we require involves working with more granular content containing richer metadata. The topic becomes a container for these blocks of reusable content. Each block of content is written to evoke the intended reader response for that content. While these smaller blocks of content require more discipline, they are ultimately easier to write as they are more tightly focused on the need for that information. This session looks at some of the writing and analysis techniques we use at Precision Content to enable content for both the present and future – man and machine.

This session is intended to help you see content differently from the perspective of

  • Language Arts for Information vs. Language Arts for Personal Response
  • Four cognitive principles for analyzing and organizing information for better comprehension, and
  • Information typing and how it relates to defining the intended reader response for that content.

Register for the conference today!